Are American Buyers Ditching Trucks and SUVs? New Study Says Yes
Large trucks and SUVs have rapidly become an iconic slice of American culture. Bigger is better often defined sales plans for the Detroit Big Three in the 1990s and the early 2000s with outside factors often providing a short-term dent in sales before they would go back up again. However, it seems that automakers could soon be facing a big problem in sales with a new study revealing more American buyers are not only moving away from large trucks but also large SUVs in a potential shift in the market which comes at a time when tariffs and an uncertain …