BMW Motorcycles Evolution Since 1923 – Animated Timeline Via 20 Iconic Bikes

  The history of BMW Motorrad is actually the story of the evolution of the motorcycle in general. Giant leaps of innovation are clear to see about every dozen years, but the BMW innovation throughout keeps moving the two-wheel world forward at warp speed. For a non-bikes guy like me and perhaps you, the names and styles are all a bit perplexing. We have labelled all the main bike photos to help make it all a bit clearer. The pre-war bikes in particular are hard to distinguish at first without the labels. So which is your favorite? We’d pick the …

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2017 GENESIS G80 AWD 3.8 – Road Test Review

The Genesis G80 is a real luxury-car hero around here. The car’s beating performance heart is evident every time we have the pleasure of snapping Sport mode on and the throttle down.  Here is a long-wheelbase limo that handles! The AWD upgrade on the G80 3.8-liter V6 makes a fantastic case for itself on the basis of handling alone.  WHat it brings to the table is a precise, grippy nose and unshakeable confidence around fast corners. The Big G as a standalone brand for 2017 kept this car essentially the same as 2016.  With the car business — and especially …

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2016 Porsche CAYMAN GT4 – Latest 30 Action Shots from Algarve Impress, But Car Is Poor Value

Reviewing the latest photos and video of the Cayman GT4 is quite perplexing. Who is this $84k machine aimed at?> Perhaps 911 GT3 aspirers, but for half the cash? The 4.2-second sprint to 60, intensely upgraded aero all around, sport exhaust and slammed ride height all point firmly toward the racetrack. But even Porsche knows it has a problem: there is no Cayman badge on the back of the car.  Just Porsche and GT4 letters to mark out the model. And that is the crux of it: this is a halo Cayman that hopes to ramp up excitement around the …

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JAGUAR Joins Formula E to Perfect Electric Skills and Thrills

Pretty cool news today from Jaguar!  The firm has officially signed on to race in FIA Formula E for the 2017 season. This means the team will have almost a full year to perfect their car and study the second season of the series for competitive insights. The Formula E teams all share a dedicated power unit supplied by McLaren, so the effort here is about power management, smart charging and overall racing strategy. Jaguar hopes to transfer much of their new EV track learnings back onto the road — but in a manner that matches the firm’s new Art …

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Is Hollywood Co-Promotion Worse Than Brand Integration? Star Wars and FCA to Find Out

Product placement in movies has evolved radically since Bumblebee Camaro raced back into our hearts — and many driveways — following the 2007 Transformers remake. In the last 20 years, paid PP was all about screen time and brand impact.  The challenges were to say the name of the product on film and have it be a hero type of character.  Without appearing saccharine.  (Bad examples include Acura and Sony in every Hollywood media program they have ever done.) For ‘good’ results, it was about showcasing the car organically throughout the film, with real-life displays of prop replicas generally involved …

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F1 NewsBriefs: INFINITI and Red Bull Are Dunzo; Texas 2016 GP On Hold in Contract Dispute

Update: Reports indicate TAG Heuer and Renault will be the title sponsors of the TAG-Red Bull Racing effort in 2016.   Woooowww…. This is pretty intense news wrapped in mature, civilized corporate speech. Infiniti and Red Bull have broken up their world-beating Formula One partnership — effective immediately. Who ended it? That remains confidential, but it is safe to say both firms were unhappy to have their four-year winning streak so violently nabbed by Mercedes-AMG since 2013. The original INFINITI sponsorship agreement was actually a huge marketing coup at the time. INFINITI was going global and spreading its wings far …

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