Here is an exciting debut for Auto Shanghai in a few days — the Peugeot 308R HYbrid Concept. The design is a fantastic look at how the latest Pug concept styles can join the production range. The Quartz and Exalt concepts are some of the best design from any manufacturer lately, with crisp proportions and functional bulges along with a organic and flowing surface treatment.
The Quartz SUV concept is actually back for the Shanghai show, where it will accompany this hot 308 with matching French Racing Blue paintwork, box-weave grilles and lower intake brightwork.
Both show a contrast-black matte tail section. The strategy for this design element is not clear, except to be modern and mixed-material. We think it looks cheap and plasticy.
The 308R HYbrid is a stellar WRX and Golf R-fighter, but with a big twist. That twist is torque on the rear wheels exclusively through an electronic axle. This tech is great for launch pace, allowing huge Tesla-like lunges forward with all power available right from zero RPM.
Paired with a turbo engine up front, the 308R HYbrid seems plausible for production at some point.
The challenges of the rear-electric setup are multiple, however. This tech is most closely associated with the best-selling Lexus RX Hybrid, but even the Lexus has some issues. The first is that most hybrid systems are not able to provide much power on their own, and make a negligible impact in performance even when fully charged. So without much power in general, running with full power to an AWD setup depletes the batteries in mere minutes.
So, without a giant battery pack and bulky motors — the ‘eAWD’ setup is best used for brief moments of traction loss, like on a snowy driveway when the front wheels are slipping.
Considering this first major weakness of the eAWD philosophy, the second dilemma comes to the surface. Is it worth is to have 400-pounds of battery and motor hanging under the trunk if they will provide minimal power, and run out of juice altogether before one lap of a track is done. Why not just have a more potent and lighter front-drive setup!?
Alas, most performance cars have ditched electric rear axles. Many PSA production hybrids also offer questionable benefits from this hybrid design.
But the tech is still maturing. As LeMans racers and the trio of new hypercars shows — electrification can be extremely potent when scaled up to supercar levels of tech.
2015 Peugeot 308R HYbrid Concept
2015 Peugeot QUARTZ Concept
PEUGEOT 308 R HYbrid – SUPERCAR THRILLS FROM A COMPACT HATCHBACK
- Advanced HYbrid plug-in technology produces a combined 500hp and new levels of performance
- Developed by PEUGEOT Sport, with four-wheel drive and 0-62mph in just four seconds
- Yet the 308 R HYbrid Concept has CO2 emissions of just 70g/km – impressive performance
Feast your eyes on the ultimate 308. PEUGEOT has unveiled a stunning new version of the award-winning compact family hatchback – with a combined 500bhp and four-wheel drive.
Badged the PEUGEOT 308 R HYbrid, it has been developed by PEUGEOT Sport, the brand’s famous in-house engineering and racing division, which last year unveiled the critically acclaimed RCZ R. The car’s plug-in petrol hybrid powertrain pushes the boundaries of sporting prowess in the segment, offering a truly extraordinary performance. The car is capable of hitting 62mph (100km/h) in 4.0 seconds, yet still has astonishingly low CO2 emissions of 70g/km.
“PEUGEOT Sport’s expertise applies an uncompromising approach to meeting targets. With our experience in hybrid vehicles developed with the PEUGEOT 908, the high-performance hybrid powertrain fitted to the 308 gives a glimpse of the potential for ultra-sports models in the future,” says Bruno Famin, Director at PEUGEOT Sport.
The contemporary style and sporting prowess of the 308 – the Car of the Year 2014 – remain clearly visible. However, the 308 R HYbrid also re-imagines design cues explored on the Quartz concept, seen most recently at March’s Geneva Motor Show.
With front and rear tracks widened by 80mm and riding on 235/35 R19 tyres, the PEUGEOT 308 R HYbrid has been created to devour the road. Its front end styling is dynamic and imposing, with expressive louvres on the bonnet and sharp edges combined with sleek surfaces in its bumper.
The grille features a chequered pattern which allows air to cool the innovative 500hp powertrain. The side scoops are home to the sequential LED indicators, while the central scoop sports the 308 R HYbrid signature.
2014 Peugeot QUARTZ Concept
In profile, the 308 R HYbrid’s dramatic paint finish can be truly appreciated. Cloaked in an intense blue and developed using fluorescent pigments and glass particles, this colour salutes both the hybrid powertrain and the shade historically reserved for French competition vehicles. On the rear doors, the blue is matched with a matte black, giving a new interpretation of the car’s clean lines.
At the rear, the PEUGEOT 308 R HYbrid is remarkably understated, with a narrow spoiler at the top of the tailgate reinforcing the aerodynamics. The bumper’s twin air scoops help keep the battery temperature down by drawing out the hot air, whilst the lower section is embellished with a touch of white emphasising the car’s dynamic character.
PEUGEOT ‘i-Cockpit’ instrumentation means the interior is familiar, but that’s where similarities to the standard 308 end. Four individual sports seats, upholstered in fawn-coloured patinated leather, create a dramatic interior which point to the sole aim of PEUGEOT 308 R HYbrid – world-class performance. The upper fittings and roof lining are slate grey and in true sporting tradition, the cabin is finished with touches of red, with particular attention paid around the dials, steering wheel centre marker and central console.
In a unique twist, the PEUGEOT 308 R HYbrid uses materials taken from the range, which the brand usually reserves for concept cars. Hence, the dashboard is covered in a fabric produced using a digital weaving technique. This innovative material can be used to produce large and complex parts that are soft to the touch with no need for foam, making for a lighter vehicle.
The compact steering wheel, upholstered in perforated leather and bearing the ‘308 R HYbrid’ logo, allows for precise positioning during cornering. The steering wheel paddles fall immediately to hand, giving the driver finger-tip control over the six-speed gearbox. A head-up display provides all relevant driving information without the need to take your eyes off the road. Finally, the two buttons on the central console allow the driver to keep a check on the mechanics; the first activates the powerful powertrain, whilst the second gives access to four driving modes.
At the heart of the PEUGEOT 308 R HYbrid is an astounding technical innovation – a plug-in powertrain with four-wheel drive that develops 500hp. The unit combines three sources of power, each capable of moving the vehicle independently of the others. They are a four-cylinder 1.6-litre THP 270 S&S petrol engine, plus two electric motors – each with power of 85kW/115hp – mounted one on each axle. The front one is linked to the six-speed gearbox.
The result is a family hatchback which is capable of supercar performance. The PEUGEOT 308 R HYbrid can hit 62mph (100km/h) from a standing start in only 4.0 seconds, with top speed electronically limited to 155mph. In spite of such astonishing performance, CO2 emissions are just 70g/km.
“If we were able to reach this kind of performance on a C-segment, it is all down to our passion for a challenge and our desire for excellence. PEUGEOT 308 R HYbrid is part of a very select club of cars reaching 0-62mph in four seconds” says Jean-Philippe Delaire, PEUGEOT Sport Head of Development, 308 R HYbrid powertrain.
PEUGEOT Sport has been involved in every stage of development of the 308 R HYbrid, using its technical expertise and successful racing record to define the specifications of each component. For impeccable dynamic handling, the car’s weight has been optimised and placed as low as possible. The lithium-ion 3kWh battery has an excellent ratio between power and size, and is housed under the rear seats in place of the fuel tank. In turn, the 50-litre tank has been placed in the boot above the rear electric motor and two transformers.
The PEUGEOT Sport engineers have equipped the car with four driving modes:
- Hot Lap mode is the most powerful, harnessing the full potential from the three power sources to reach a total of 500hp and maximum torque of 730Nm.
- Track mode delivers 400hp and 530Nm, mainly from the petrol engine and the rear electric motor. The front electric motor serves as an additional booster when accelerating.
- Road mode is specially designed for road use with power of 300hp and torque of 400Nm. The petrol engine delivers its full potential, while the rear electric motor helps during accelerations. The front electric motor is not used in this mode.
- ZEV makes priority use of the rear electric motor. The front electric motor comes into play, depending on the pressure applied on the accelerator pedal.
The all-wheel drive system of the 308 R HYbrid makes for formidable handling, especially when coming out of the corners. The braking system is on a par with the car’s performance, with 380mm ventilated discs at the front, gripped by four pistons, and 290mm discs to the rear. However, they are not used every time the brakes are applied, because PEUGEOT Sport has designed the powertrain to decelerate using the electric motors throughout the full speed range, starting at 155mph. Not only does this preserve the discs and pads, but uses regenerative braking to recharge the battery.
It is one of three recharging strategies. The second uses the front electric motor as a generator, driven by the petrol engine, while the third solution is a rapid recharging terminal restoring the battery to its maximum power in just 45 minutes.
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The PEUGEOT brand can trace its roots back to 1810. It was in 1889 that it began producing automobiles and since then, over 60 million vehicles have been made. Demonstrated through its Brand signature ‘Motion & Emotion’, PEUGEOT is present in 160 countries, has 10,000 franchised dealers and is recognised for the quality and design excellence of its products.
The UK is PEUGEOT’s 3rd largest sales market. In 2014, the all-new 308 was voted ‘Car of the Year’.
Tom Burkart is the founder and managing editor of Car-Revs-Daily.com, an innovative and rapidly-expanding automotive news magazine.
He holds a Journalism JBA degree from the University of Wisconsin – Madison. Tom currently resides in Charleston, South Carolina with his two amazing dogs, Drake and Tank.
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