Mecum Kissimmee 2015 Preview – 1970 Buick GSX
Switching it up briefly — this fly-yellow Buick GSX stunner also lived in the Wellborn stables… A note here about “badge engineering.” Sure, badge engineering got a bad reputation and still has one in the auto business. But it was not always about shameless profit-seeking. It was about dealerships demanding a cool their-brand version of whatever popular car came out of these companies. This stemmed ultimately from buyer’s outcry for the same thing. In a time of fierce brand loyalties among whole families, they were much less likely to jump ship to a Dodge if they had traditionally owned Buicks. …