Ford returns to fabled Baja 1000 race, Bronco R prototype gets second chance at slaying the course

Ford‘s Bronco is rapidly powering its way towards a pivotal 2021, with the model slated to go on sale nation wide this coming spring. However, before that happens, the company is out to shake a very big monkey off of its back, and has revealed that the Bronco R racing prototype will be making a second attempt at completing the treacherous Baja 1000 race. Aiming to rectify past mistakes The Bronco R’s last trip to Baja could be viewed like the build up to the first encounter between boxers Anthony Joshua and Andy Ruiz, with Ford generating a massive amount …

Read more Ford returns to fabled Baja 1000 race, Bronco R prototype gets second chance at slaying the course

Ever wondered why Ford bailed out of sedans? the company finally tells all

Remember how the automotive industry shook when news came out that Ford was cutting virtually all of its traditional car lineup (minus Mustang?) Taurus, Fusion, Focus and Fiesta were all cosigned to the guillotine, with the company revealing that it was focusing the bulk of its resources and marketing power on SUVs, trucks and electric vehicles. Have you ever wondered why Ford chose to make the bold move it did? A new statement from a Ford executive appears to add some clarity to the subject, while also painting a very compelling and convincing picture on how it’s already helping the …

Read more Ever wondered why Ford bailed out of sedans? the company finally tells all

Ford celebrates 55 years of Bronco: with army of adventure concepts

With it’s record setting debut in the books, Ford shifted gears, and took the time to celebrate the Bronco’s 55th birthday this week with a whole lineup of “adventure concepts” that not only showcased the Bronco’s impressive ability to meet the needs of lifestyle focused buyers, but also the sheer number of accessories that can be fitted to it. The first of the five is called the Outer Banks Fishing Guide which is obviously tuned to the needs of anglers. Ford revealed that the front bumper, safari bar, and off-road lights are all parts from the Ford accessories bin. The …

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Ford Unveils Trail Ready 2021 Bronco:

When it comes to the off-road market, the benchmark for the past several decades has been the Jeep Wrangler. Blending impressive off-road capability with an impressive degree of heritage and aftermarket capability, the Wrangler has been the undisputed king of a very lucrative niche of the broader SUV market. Many have tired to challenge it over the years (including past iterations of Bronco,) but all failed to knock the Wrangler off its perch. However, Ford is confident that it has what it takes to pull the upset of the century, and it has revived the legendary Bronco nameplate to do …

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Ford Bronco To Debut July 9th, Will Also Introduce “Built Wild” Slogan

Let’s face it folks, 2020 has been quite a roller coaster in terms of global events. The COVID-19 pandemic has rapidly emerged as a potent global event, and a consequence of this crisis is the way that it has turned the plans of many corporations completely upside down. This included Ford and the upcoming 2021 Bronco. The Bronco was originally supposed to debut earlier this year, but recent events forced the company to scrap those plans. But despite this, the Bronco is still one of the hottest debuts of the year, and Ford has revealed that the model will finally …

Read more Ford Bronco To Debut July 9th, Will Also Introduce “Built Wild” Slogan

Ford Calls Out Wrangler, Exec Says That 2021 Bronco Will Be “Superior” To Iconic Jeep Model

With the debut of the 2021 Ford Bronco fast approaching, Ford is wasting no time drawing the battle lines in its plan to crush the Jeep Wrangler and usurp it from its off-road sales throne. The latest example of this is a tweet from Michael Wayland who released an alleged quote from Ford Chief Operating Officer Jim Farley which indicates that Ford is not backing down from its long term goals for the revived off-roader.   Ford COO @jimfarley98 says the Bronco is “a much superior product” than @Jeep Wrangler https://t.co/arRjWY38yB — Michael Wayland (@MikeWayland) June 10, 2020 According to …

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2021 Ford Bronco To Be Unveiled In July, Misses Spring Deadline

The 2021 Ford Bronco has certainly faced a formidable obstacle course in its quest towards debuting for the world to see. Its original debut was canned due to the onset of the COVID-19 pandemic, but Ford revealed at the time that the Bronco would make its debut in spring. But while the Bronco has missed that particular deadline, it appears that the Bronco’s journey to the global stage is nearing its conclusion, with the company revealing that it will make its debut in July. The date change was first discovered on the landing page for the Bronco’s mini-site which previously …

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Ford Unleashes Certified Bronco Online Community, Aims To Expand Bronco Following With Forums, Merchandise, and More [Video]

Ford is very keen on making the revived Ford Bronco into a serious competitor against the Jeep Wrangler. While the Bronco will bring alot of off-road equipment, customization, and technology to buyers in an attempt to steal sales, Ford execs know that the Bronco also needs to build a versatile community that can be on par with the massive following enjoyed by Wrangler fans. The Dearborn automaker has done just that, and has revealed its first certified and nationally recognized online community – TheBroncoNation.com   The site in question offers many of the basic features that one would expect including …

Read more Ford Unleashes Certified Bronco Online Community, Aims To Expand Bronco Following With Forums, Merchandise, and More [Video]

Ford Unveils Bronco R Baja Racer, Showcases Clues For Production Bronco [Video]

Ford is still very keen on keeping the wraps firmly tightened around the production Ford Bronco, but the company has given eager fans of the iconic nameplate something extra to chew on with the unveiling of the Bronco R Baja racer. Designed to tackle the upcoming Baja 1000 desert race, the revived model will also help celebrate the 50th anniversary of Rob Hall’s Baja 1000 victory in a first gen Bronco based entry. As another nod to the past, Hall’s granddaughter Shelby Hall will drive it during portions of the grueling race. Before all that happens though, Ford will take …

Read more Ford Unveils Bronco R Baja Racer, Showcases Clues For Production Bronco [Video]