Concept to Reality: 2013 Ford Atlas vs. Super Chief vs. F-250 Super Duty Platinum
Past, Present and Future Super Duty Fords The truck business is becoming cut-throat competitive. Even after decades of loyalty battles, mud-slinging with the Calvin peeing on _____ stickers, and the constant one-ups-man-ship in tow ratings: things are getting seriously rough out there. Following huge, huge investments from Toyota and Nissan earlier in the 2000s: executive management is getting impatient with sub-100,000-units annual sales totals for the Tundra and Titan. But what to do? The Ram, Chevrolet and Ford trucks are continually improving, and seem forever a step ahead of the somewhat boring second-tier trucks on the market. No where is …