Toyota Sequoia TRD Pro Brings New Tricks to Grizzled Veteran, Heralds Updates for Rest of TRD Pro Range

Toyota’s TRD Pro lineup has always been defined by three iconic entries (Tacoma, 4Runner and Tundra) and while these three each bring something unique to Toyota buyers. (we will be spending time behind the wheel of the Tundra TRD Pro after we return to Metro Detroit) Something always seemed to be missing. Toyota has filled this void by unveiling the all new Sequoia TRD Pro which brings some of the TRD Pro allure in a decidedly beefy full size SUV package. The Sequoia’s entry into the TRD Pro ranks was designed to help give the nearly 20 year old model …

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Toyota/Subaru Refute Reports of Demise of GT86/BRZ, Confirm Next Generation Model Is In The Works

Following a flurry of reports that suggested both the Toyota GT86 and the Subaru BRZ were not long for this world, representatives from Toyota and Subaru denied reports that both cars would be axed, and also revealed that work on the next generation Toyota GT86 and Subaru BRZ is already underway. While Toyota’s recent partnership with BMW on the Toyota Supra/BMW Z4 is currently center stage news these days, it can easy to be forget that Toyota also has a partnership with Japanese rival Subaru for production of the budget minded Toyota GT86 (aka the old Scion FR-S) and the …

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Toyota Goes All In With 2020 Corolla, Promises To Revamp Driving Experience For Buyers

Toyota’s Corolla sedan has emerged into a powerhouse for the Japanese automaker, with over 40 million units sold since the Corolla first entered production. However, all of this success and good fortune masks a car that has always never been known for its fun mannerisms, instead, preferring to be known as a dependable albeit bland piece of transportation that aims to get the job done and not much else. With the compact car segment still a viable segment in the marketplace, Toyota couldn’t afford to sit on its heels, and has thrown everything into the 2020 Corolla to try and …

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Toyota Considers Axing Slow Selling Models Amid Uncertain Economic Future

With the trade war between the U.S. and China still squeezing the broader economy as a whole, the resulting pressure has forced automakers to prepare for a possible weakening in the global market scene. General Motors recently offered some of its salaried employees buyouts, and amid the cloud of uncertainty generated by this move, it appears things have shifted into another gear, with Toyota perhaps axing dead weight from its U.S. model lineup.   While crucial nameplates such as the Camry, Avalon, and RAV4 will avoid the gulliotine thanks to their high sales figures, and their impressive reputations among various …

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Toyota Opens Expanded R&D Facility In Ann Arbor

In a milestone that celebrated just how much Toyota’s North American operations have grown since their humble beginnings in a small garage back in 1972, the Japanese auto giant formally unveiled its all new expanded Research and Development complex in York Township, Michigan. The new facility is the automaker’s largest research complex outside of its home Japanese market, and it aims to be a key pillar in the company’s North American operations, especially in the state of Michigan which is becoming a key region for many automakers including Toyota. More than 400 officials from Toyota as well as state officials …

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