2017 Toyota Corolla iM – Road Test Review – By Ben Lewis

Would a Scion by any other name smell as sweet? In case you missed the press release, Toyota folded up the hip- and hip-hop Scion brand recently, and moved everything over to the Toyota brand. Scion-ara!  In 2003, it was a bold experiment, Scion creating a brand that spoke to youth, attracting new buyers to the Toyota family. And it worked for a while. The problem was, not only the young wanted a less-expensive, but hip Toyota. Case in point; the super-funky xB box was a big hit with the kids, but also found a surprising home with seniors – …

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2016 Scion iM Review by Ken Glassman 10

Road Test Review – 2016 Scion iM by Ken “Hawkeye” Glassman

Road Test Review – 2016 Scion iM By Ken “Hawkeye” Glassman In 2003, Toyota created the Scion brand to appeal to younger buyers with small fuel efficient vehicles that were entry level, but without making the buyer feel like they were entry level. Also, Toyota was never known to push the styling envelope, so Scion was supposed to be the new brand that would put more hip styling on display without upsetting Toyota’s core customers. As it turns out, young buyers prefer the Toyota brand over the Scion brand.  Over the years, Scion had built some interesting vehicles, but they …

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