McLaren P1 Mission Monterey is Million-Dollar, Overnight Hypercar Street Marketing Brilliance
Just parked nicely in a street spot: this McLaren P1 is worth more than a million dollars. During the brief time we spent snapping a few hello photos, more than six other full vehicles full of showgoers stopped, parked, and took similar photos of this rare and all-new hypercar. This is cultivating a legacy for McLaren Automotive. Conspicuously absent altogether from day one of Pebble Beach is Ferrari SpA. Sure, there are old Ferrari’s and many owner cars. But no official representation. A sign of arrogance? Or complete lack of market sizing and sales promotion from Ferrari? This 24-hour McLaren …