Hyundai Enters The Pickup Wars With 2022 Santa Cruz, Goes On Sale This Summer

When Hyundai first teased the world in 2015 with the Santa Cruz concept, it was the first indication that Hyundai studied the pickup segment. Back then, the company neither confirmed nor denied that the swanky show truck was entering production. Fast forward to 2021, and Hyundai confirmed that the Santa Cruz is entering production with the first units going on sale this summer.   Santa Cruz Blurs The Segment Just don’t call it a pickup in front of Hyundai reps who prefer you call it a “Sport Adventure Vehicle.” That’s a clever way of ruffling BMW’s feathers, and it also …

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Hyundai Teases Santa Cruz Pickup, New Renders Point To Potent Ridgeline Rival

In 2015, Hyundai revealed that it was considering entering the white-hot war in the pickup segment with the Korean car giant unveiling the Santa Cruz concept, which did a good job shocking the world. Six years later, Hyundai confirms that production of the Santa Cruz is indeed happening, with the company releasing several teaser renderings of the small pickup ahead of its April 15th debut. Here are some key takeaways that you can get from the Santa Cruz.   It’s Targeting The Small Pickup Market Thankfully Hyundai is wisely not punching above its own weight class here, and the new …

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