Ford Announces 2024 Mustang Pricing, Starts At $32,215 For Base EcoBoost Model

Ford has formally unveiled the official pricing for the 2024 Ford Mustang lineup as the Blue Oval prepares to enter a new era in the long-running muscle car wars where digitization and electrification are rapidly becoming factors in the quest for performance.


Ford Mustang Pricing Crosses New Threshold, Comes With More Equipment

The Ford Mustang was long known as a value-focused entry in the muscle car wars, but this era has come to a close when you reach certain Mustang trims. The base Mustang EcoBoost model will fill the value player role with a base price of $32,515. The Ecoboost Premium and Convertible will have a base price of $38,040 and $43,540, respectively. However, GT buyers will be in for a surprise when they place their orders with a base GT model now starting at $43,090. This is a noticeable bump from the 2023 model’s $38,345 MSRP and causes the GT to cross the $30,000 barrier before options for the first time. Meanwhile, the GT Premium starts at $47,610, but the coupe and the convertible maintain their distinct trim ladders: Base and Premium for the coupe and Premium only for the droptop.

The range-topping Dark Horse replaces the Mach 1 and the GT350 in the Mustang lineup, and it will have a price tag to match, too, with a base Dark Horse starting at $59,565. Ford is hoping that buyers will embrace the enhanced amount of performance on hand with the Mustang GT’s 5.0 liter V8 now producing 480 hp (a gain of 30 horses) while the Dark Horse’s tweaked version of the V8 makes 500 hp. The EcoBoost makes 315 hp, but Ford axed the manual transmission for the engine making the 10-speed automatic the sole transmission, with the manual now being reserved for V8-powered cars. 


When Can I Buy One?

Look for the 2024 Ford Mustang to make its way to dealerships later this year. The main Mustang lineup will make its appearance first, with the Dark Horse arriving separately once the EcoBoost and GT models have a chance to establish themselves in the marketplace.