The 2015 GMC Canyon and Chevy Colorado are shaping up to be huge news in a stagnant segment: mid-size trucks.
Compact trucks? Not a “thing” anymore. Everybody who is anybody is going mid-size.
As the Toyota Tacoma grew in size markedly to match the (long-gone; not missed) Dodge Dakota in size, others are quickly following suit. The next Nissan Frontier is debating various diesel engine options for a big revision for the 2016 model year, and even Ford is internally debating reviving the Ranger model for US sales.
But the real news in this segment? Buyers are terminally bored with the offerings. Even the sales champ Tacoma struggles to bring much new flair to the table for 2015 — with the same engines and just a light infotainment refresh the only substantive changes since 2009 or before.
But even while the truck-use package of all these mid-size models is generally up-t0-par, we are rapidly closing in on a desire-based sales market for all segments of vehicles. Consumers know that no matter how sweet the deal sounds on the radio — they will be paying handsomely for any vehicle upgrade for years to come. Without meaningful improvements in every area, no one will even lift a click finger.
But without style that is a huge revolution of forward progress? Discounts will remain king until buyers actually **want** to buy and pay full price for the truck.
It is into this murky market that the GMC Canyon will storm in autumn of 2014 as a 2015 model year. A base four-cylinder delivers 194 horsepower, while the much-missed V6 option is back! 302-horsepower and all — the new Canyon not only looks all-new, it really is all-new from almost the six-lug wheels upward.
An eight-inch touchscreen takes the place of blanked-out switches, while the GMC will bring serious refinement advantages over the Chevy Colorado at nearly all price levels.
This is a winning formula — only enhanced by the extremely handsome new GMC style outside.
Pricing remains unconfirmed, but will likely start from about $21,000 for the standard-cab trucks, and perhaps stretch into the mid-$30’s for a loaded SLT example like the ones shown in these pre-release images.
2015 GMC CANYON PRELIMINARY SPECIFICATIONS
Models: Canyon base, SLE and SLT, 2WD and 4WD
Body styles extended and crew cab
Manufacturing location: Wentzville, Mo.
Key competitors: Toyota Tacoma, Nissan Frontier