Mercedes-Benz Media Night am Vorabend der IAA Frankfurt 2017

Insider: A Look at How Technology Has Changed the Driving (and Passenger) Experience

The automotive industry has always been driven by technological advancements – no pun intended. Some could even say that it was one of the major catalysts for the industrial revolution. Carmakers are being pushed by market pressures to constantly improve the efficiency of their vehicles, but they’re also always competing against themselves to bring that brand-new feature to their customers. It’s easy for us to take those advances for granted, but they’ve profoundly changed what it feels like to drive and ride a vehicle. Let’s take a closer look at how technology changed the driving and passenger experience over the …

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