2016 Jaguar XJ Carves $3B China Skyroad in Plush, Superlux Fashion!

Who loves grand infrastructure projects? We all do, on some level. But the engineering, cost and sheer complexity of many mountain road projects make them cost-prohibitive for all but the grandest planners. Luckily, China and Jaguar are both chock full of the passion and budget to innovate. In the case of the Paxi Expressway in the Sichuan province, this meant building a modern expressway through mountain passes that have been limited to rural, often-unpaved hiking trails for the last 3000 years.  Since 2010, though, the infusion of a million man-hours of prep, and perhaps a billion hours of collective labor, …

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Is Hollywood Co-Promotion Worse Than Brand Integration? Star Wars and FCA to Find Out

Product placement in movies has evolved radically since Bumblebee Camaro raced back into our hearts — and many driveways — following the 2007 Transformers remake. In the last 20 years, paid PP was all about screen time and brand impact.  The challenges were to say the name of the product on film and have it be a hero type of character.  Without appearing saccharine.  (Bad examples include Acura and Sony in every Hollywood media program they have ever done.) For ‘good’ results, it was about showcasing the car organically throughout the film, with real-life displays of prop replicas generally involved …

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Paging Dr. Gerry McGovern – There Is A Ford Explorer Sport Here To See You

Paging Dr. Gerry McGovern – There Is A Ford Explorer Sport Here To See You This is tough news to deliver to you, Gerry McGovern, Land Rover’s head of design. When a car designed abroad is about the be released in the United States, looking just like a car we have all seen thousands of times for the previous few years. The Land Rover Discovery Vision Concept is one such machine. It might as well be an exact match for the Ford Explorer of 2009-present. When I had this white Explorer Sport last Fall, my neighbor already thought it was …

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2014 Overfinch Range Rover Sport To Debut at Salon Prive With +40HP and Extra-Loud V8 Bellow

If there are two certainties in the JLR supercharged V8 in its latest Ford-Coyote-derived 5.0-liter supercharged setup, it is the huge power and huge wall of sound it is capable of delivering. Not supercharger whine these days either: it is all induction up front and exhaust bark out back. Through the amazing ZF eight-speed automatic, the stock powertrain is nothing short of remarkable. Both the speed and the noise are standard features on cars like the F-Type R – but not available on the Range Rover Sport yet. This changes with the launch of the very exclusive Overfinch Range Rover …

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2015 Range Rover Evoque Autobiography Adds New Trims and 40HP, But US Arrival Unknown

The Geneva press days are about to be in full swing, so please accept less-thorough articles while all this hot new metal breaks cover. The 2015 Evoque Autobiography Dynamic trim is a welcome addition to the remarkably-stale Evoque in U.S. showrooms. Is it just me? This car was endlessly lauded in the UK as the ‘second coming’ — but as a result the company did not manage to get it on American roads until nearly two years later. (By which time it had lost most of its impressive launch momentum, and only faced hard critiques here of its $50,000 pricing …

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Voracious 12C Spider Demand Propels McLaren to Add 5 New Dealerships

Updates for the 2014 McLaren 12C Spider include a wider variety of Special Ops customization choices, a new Android operating system for infotainment, and dealerships a bit closer to home. McLaren is hot on the heels of Ferrari in the battle to monetize their racing pedigree with high-dollar sports car purchases. This track battle is much less about lap times – and more about huge cash flow. McLaren recently announced the addition of five more official retailers, taking the total to 20 dealers across Canada and the U.S. by mid 2014. This is still much less than Ferrari’s 49 total …

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