Jaguar Kills Nearly All of Its Models, F-Pace Sole Survivor

Jaguar made waves when the British luxury car brand announced its “Reimagine” strategy with the plan focusing on transforming the brand into an all-electric brand by 2025. While the I-Pace went over like a soggy bowl of cereal in the minds of customers, the company is still determined to embrace this new path and is doubling down by axing five more models (six if you count the already axed F-type) to make room for the new EV arrivals. Jaguar is cleaning house In addition to the F-Type Jaguar also confirmed that it will be axing the XE, XF, XF Wagon, …

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Jaguar’s New Electric GT Will Be Bold Gamble, Starts at $125k and Will Make Debut In Key Market

When Jaguar and Land Rover (JLR) revealed that they were embarking on an ambitious and expensive rebranding campaign last year, the firm made it clear that it was treating this as an all-or-nothing play. The program saw the company not only shorten its name to JLR, but also split Land Rover’s models into individual brands. One other item that flew below the radar up until now is the full electrification of Jaguar which will also simultaneously push the brand upmarket as JLR attempts to compete with Bentley and Porsche.  A new report suggests that Jaguar will start its EV revolution …

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Jaguar I-Pace Gets Light Mid-Cycle Update In Europe, Is America Next?

The Jaguar I-Pace first entered the marketplace in 2018  and was supposed to be Jaguar’s first entry into the EV market. The I-Pace impressed us when we drove it a few years ago, and it appears that Jaguar is preparing to update the model with European models getting a light mid-cycle refresh that aims to remove some of the rough edges and make the I-Pace a contender again in the EV wars.   A Nip & Tuck Gives This I-Pace New Levels Of Style We weren’t kidding when we said that Jaguar gave it a light update, with observers having …

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