Hyundai and BTS create new Ioniq: theme song

Hyundai recently announced that it was launching a new sub-brand called Ioniq which will be focused on selling electric powered offerings that will be based on some of the wild EV concepts that the company has shown over the past few years. While we still have to wait a bit to see the models in question in the flesh, Hyundai chose to tap into the current music scene, and teamed up with rising Korean pop band BTS to create an official theme song for the young brand. We will freely admit that Car-Revs-Daily is typically better known for reviewing cars versus …

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Hyundai Ioniq to become sub-brand, expand to three models in first three years

Following on the heels of the recently launched Genesis luxury brand, Hyundai is expanding once again, and has formally announced plans to launch a second sub-brand called Ioniq that aims to push Hyundai into the greener side of the market. if that particular moniker sounds familiar, it’s because it’s based on an existing Hyundai model. Unlike Genesis which had it’s origins in the Hyundai Genesis sedan, Ioniq gets its roots from the Ioniq green car of the same name. Currently, the Ioniq as we currently know it is available as a hybrid, plug-in hybrid, and a full EV. However, that …

Read more Hyundai Ioniq to become sub-brand, expand to three models in first three years