CarRevsDaily

Honda Jade and Concept M from Shanghai 2013 Likely No-Shows in Detroit

The media side of the global auto industry is getting confusing. Any business needs to create structure in their marketing. Marketing, in this sense, is everything from concept cars to TV ads to post-sale warranty/service needs. This is often handled by region, especially for the semi-autonomous groups in the American market – the most valuable in terms of sales by a huge margin. But this segmentation strategy does not always work in a new age of digital media. Not only are international auto magazines available instantly via iPad editions, but they are far more affordable that way as well. Not …

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Concept to Reality, Honda Shows Good Design Momentum

Concept to Reality: Honda Shows Good Design Momentum with Vezel and FCEV

Honda Design. Not two words that make sense together, but that seems to be changing. The latest concepts show great direction, and movement to a new brand style. This is great news for the new, production-ready Honda Vezel crossover, which carries much of the panache of the Urban SUV Concept. But it is even better news for the forthcoming NSX. Whether an Acura or Honda, the bold vision is a relief versus some – private – concerns about the prototype’s appearance. 2013 Honda FCEV Concept 2013 Honda Urban SUV Concept Honda Vezel Hybrid   Honda Vezel Hybrid Official FCEV Release …

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