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Atelier Vitesse Launches AuDessus Bespoke Carbon-ization Services From New DC HQ

An American startup challenging the likes of the world’s top tuners and car customizers!? Joining this Euro-heavy crowd of allstars like Brabus, KAHN, TopCar, Mansory and many more — Atelier Vitesse is breaking conventional rules right off the bat. And its not s bunt: this new dream-factory is not even in California — but based in Bethesda, Maryland outside DC. Proximity to the huge loot up and down the east coast will be an asset for the firm, but their services are not a volume play. The firm will makes its way by creating and embodying the wildest custom supercars. …

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2015 Toyota Camry Retraces NASCAR Roots with a Drive on Daytona Beach

No NASCAR crash course would be truly immersive at Daytona without a drive on the original NASCAR track – this pristine stretch of flawless Atlantic beach. First off, an intro. Why would driving on sand at speeds topping 140-mph have ever seemed like a good idea? When you put yourself in the driver’s seat 65 years ago, running high-powered and highly dangerous racecars on Daytona Beach actually seems really reasonable. Daytona Beach has three qualities that make it extremely desirable for high-speed runs: it is smooth, flat and nearly endless. Those same criteria are exactly what the  Bugatti Veyron La …

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Last Bugatti VEYRON ‘La Finale’ To Take Bow in Geneva

  The time has come, ladies and gentleman. After ten years of production and 450 units, La Finale is indeed upon us. This final Veyron caps off perhaps the most-successful hypercar program of all time. Still the ultimate king of speed, the Veyron is the pride of the Volkswagen Group — and also the entire automotive industry, in some ways. We can only smile imagining what barriers the next Bugatti models will break through, what records smashed and fantasies ignited.   2015 Bugatti VEYRON Grand Sport Vitesse La Finale   2015 Bugatti VEYRON Grand Sport Vitesse La Finale Bugatti sells …

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Watch the PP-Performance Porsche 911 Turbo Slam a 9.8s Quarter Mile!

Talk about bang for the buck! Or maybe a better phrase? G-forces for your G’s? 2.5G of acceleration pushing you into the 911 Turbo’s seat twice as hard as stock, for just 15G’s of your cash. This PP-911 Turbo upgrade creates a stonking 150 extra horsepower for just 12,000 Euros. Roughly exchanged to dollars, this is a very reasonable $100 per pony. The results of this giant torque and horsepower expansion take the 911 Turbo to a new league of performance. 2.5-seconds to 60-mph, and a blistering 9.8-second 1/4-mile sprint. Stellar numbers, both. Finely honed on the PP-Performance dyno’s and …

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All Six Bugatti Veyron Legends Together In Pebble Beach 2014

      A few fashion photos set the mood nicely below for a true event. The amazing Bugatti Legends collection in full. All six Veyron Legends together for their grand society entrance at Pebble Beach 2014.     An intriguing collection of inspirations and honors in the group, with drivers, designers, engineers and, in fact, previous cars as the inspiration for the six Legends of Bugatti. Which is your favorite? Or do you have other ideas? Here is the Veyron Vitesse configurator link to add color your Veyron GS Vitesse dreams…  http://www.bugatti.com/en/vitesse/configurator.html     Bugatti Lifestyle Collection Black Bess …

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EXCLUSIVE! 2014 Bugatti Veyron Legend ETTORE BUGATTI in 45 Stunning Photos

Updated 8.27.14 We owe a deep nod of gratitude to Bugatti executive leadership for letting our camera lens into this exclusive Bugatti luncheon at Pebble Beach on Concours day. Like everything in the world of Bugatti – and especially Los Legendes de Bugatti – it is a land of velvet-rope access. Limited availability. Manufactured scarcity. That is part of the Bugatti myth as well as the entire client experience. Mobs of people is not on the agenda. But flashbulbs and press guys? Lucky for us — that is part of the cult of Bugatti. Great to play any part available …

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Veyron GS Vitesse Legend ETTORE BUGATTI is Pebble Beach 2014 Debut

A blue-carbon and brushed-alloy finish for the Ettore Bugatti Legends car is a stunning combination – perfectly complementing the saddle leather inside for dramatic effect. The leather and horses theme is pervasive, with Cordovan leather featured in design sketches early on. The muted tones reflect the low-sheen appeal of horseshoes and other early steel machinery. This is a machine you can image would look amazing at speed. In Ettoe Bugatti’s day, many photos had a lively buzzy effect from trying to keep focus in a fast racing environment. Once stopped, the subtle and timeless beauty of this final Legends Veyron …

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Bugatti Veyron Lightning Wrap by CAM SHAFT for Gemballa

Of all the various custom Veyrons – none wear quite as dramatic a shell as this one for Gemballa Racing! While Gemballa is moving forward with a new website and new distribution for its tuning and limited-edition cars, the Gemballa Racing effort itself appears to be shelved at this point in time. No matter – the Veyron in this custom blue lightning foil wrap from CAM SHAFT is still a fine showpiece for the company. And can you blame them for not taking this beauty into a real race? Even a slight bump would be very costly to sort out… …

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Montreal Designer Maxime de Keiser Envisions Future Audi R10

Maxime de Keiser has some amazing ideas up his sleeve, and a vision to match. A futuristic, low and somewhat brutal aesthetic rules his style – which you might know from his DeTomaso Mangusta Legacy. He dubs this concept the Audi C8 and notes its inspiration from the Audi Type C of the 1930s, which is totally valid. But the interest for these eyes is two-fold: — we have no idea what the next R8 will look like; only that it is coming soon. Perhaps at Paris this Fall. — Truly, Mr. De Keisers’ ideas for this car seem like …

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