Jeep had alot on its plate when it was developing the 2021 Jeep Grand Cherokee. but the numerous renderings and spy photos have all led us to this key moment with Jeep revealing that the 2021 Jeep Grand Cherokee will be making its debut in less than 24 hours. The Grand Cherokee has always been a very important model for Jeep, and the 2021 iteration is no different. Here’s three key things that you should look out for when it makes its debut.
Debuts new Grand Cherokee L designation
More room for adventure. Tune in tomorrow at 12 PM EDT for the reveal of the All-New 3-row Grand Cherokee L.
Available Summer 2021. Preproduction model shown. pic.twitter.com/72FdP93fbq
— Jeep (@Jeep) January 6, 2021
Jeep’s lone teaser image does not reveal too much, but we do get to see a pair of new headlights as well as what appears to be a reworked front grille. However, the main thing here is the new “L” moniker which appears to indicate that the Grand Cherokee will finally bring a third row option to consumers. Anything with an L badge in recent years has always denoted extra length and in the case of the Grand Cherokee it appears to not only denote extra length, but also extra seating.
This would be a big change for the Grand Cherokee which has always been a pure two row SUV for all of its life prior to this. FCA always left three row duties to the Durango, though Durango SRT models do offer a third row delete as part of an optional attempt to shed weight. The third row would also allow the Grand Cherokee to fill a void in dealer showrooms until the larger Grand Wagoneer three row SUV makes its eventual arrival to showrooms. While there are some who would be concerned about this new Grand Cherokee potentially cannibalizing sales from the Durango, we suspect that different marketing will negate that.
Refreshed styling a breath of fresh air
In addition to the potential of adding extra seats, the refreshed styling would also be a welcome development for the Grand Cherokee. The iconic Jeep is still a strong seller for Jeep, but it has not been refreshed for several years with the last major styling overhaul taking place back in 2014. That’s a long time in the automotive landscape, and many of its rivals have long since been refreshed or overhauled during that period of time.
The 2021 model will change all that and we suspect that the Grand Cherokee will go for a more premium look that ditches some of the rounded off lines for a decidedly more squarish appearance that will also infuse some of the elegant undertones that we first saw on the Grand Wagoneer concept. The L’s added length will potentially enhance the effect, and we look forward to seeing if that’s the case.
When will we see the 2021 Grand Cherokee L?
Thankfully we won’t have very long to wait with Jeep confirming that the 2021 Grand Cherokee L will be making its virtual debut tomorrow at noon EST. We will have a live stream link of the event on all of our social media channels so stay tuned for that.
Carl Malek has been an automotive journalist for over 10 years. First starting out as a freelance photographer before making the transition to writing during college, his work has appeared on numerous automotive forums as well as websites such as Autoshopper.com.
Carl is also a big fan of British vehicles with the bulk of his devotion going to the Morgan Motor Company as well as offerings from Lotus, MG, and Caterham. When he is not writing about automobiles, Carl enjoys spending time with his family and friends in the Metro Detroit area, as well as spending time with his adorable pets.