Emotional, Cognitive, Caring and Compassionate – “Life” Chevy Ad Kicks Off Huge Cancer Charity Drive

This Chevy commercial really ‘got to me’ while watching the Super Bowl.

As part of Chevy’s Purple Roads campaign, General Motors promises to pledge $1 to cancer research for every “purple” profile picture on Twitter and Facebook today, February 4th, World Cancer Day.

Supporting the “Roads to Recovery” program that provides transportation to and from medical treatments and appointments — the “Life” Silverado ad slams home how critical the support of loved ones is for every man, woman and child.

Be sure to check the above link to help find a cure for cancer, and show those in your family how much you care.