EQ Concept Mercedes-Benz – Paris Launch Party



Forgive the silly electric-themed headline!  This EV concept is no laughing matter.  A serious, Mercedes-Benz style take on a full EV performance SUV.

With sizing around the new GLC, the GLE, if a bit wider, the EQ concept promises big power and big range.  Will big speed be in the mix?  We hope so!

The looks are fairly chic and intriguing from all but the nose angle.  A bit hard to look dead in the eyes, this EQ.

But the inductive charging capability and its broad, sexy shoulder chisels?  Bring it on!


2016 Mercedes-Benz EQ Concept

Paris/Stuttgart. With “Generation EQ”, Mercedes‑Benz shows how electric cars can soon move into the fast lane: the concept vehicle, with the appearance of a sporty SUV coupé, gives a preview of a new generation of vehicles with battery-electric drives. The dynamic exterior design with its new electro-look underlines the focus on the powerful electric drive system: two electric motors, with a system output that can be increased to up to 300 kW thanks to scalable battery components, and permanent all-wheel drive deliver the guarantee of dynamic high-level performance. With a range of up to 500 kilometres and the typical Mercedes strengths of safety, comfort, functionality and connectivity, “Generation EQ” meets every demand in terms of contemporary, sustainable mobility. Also on the inside, the vehicle offers innovative solutions, including a completely new interior concept. Celebrating its world premiere at the Paris Motor Show, “Generation EQ” is the forerunner of Mercedes-Benz’s new product brand for electric mobility, EQ. The name EQ stands for “Electric Intelligence” and is derived from the Mercedes-Benz brand values of “Emotion and Intelligence”. 

“The mobility of the future at Mercedes-Benz will stand on four pillars: Connected, Autonomous, Shared and Electric. ‘Generation EQ’ is the logical fusion of all four pillars,” says Dr Dieter Zetsche, CEO of Daimler AG and Head of Mercedes‑Benz Cars. “The emission-free automobile is the future. And our new EQ brand goes far beyond electric vehicles. EQ stands for a comprehensive electric ecosystem of services, technologies and innovations.”

Electric-vehicle architecture for all models

The new generation of electric vehicles will be based on an architecture developed specifically for battery-electric models, which is scalable in every respect and usable across all models: the wheelbase and track width as well as all other system components, especially the batteries, are variable thanks to the modular building-block system. The vehicle concept is thus optimised to meet every requirement of a future-oriented, battery-electric model family. The basic architecture is suitable for SUVs, saloons, coupés and other model series.

Similarly to the latest series-produced models from Mercedes‑B enz, the vehicle architecture builds on an intelligent multi-material mix of steel, aluminium and carbon fibre. This ensures that the requirements in terms of lightweight design, strength and cost efficiency are ideally met.

Exterior design with new electro-look

“Generation EQ is hot and cool,” says Gorden Wagener, Head of Design at Daimler AG. “Its fascination lies in a reinterpretation of our design philosophy of sensual purity, the aim being to create an avant-garde, contemporary and distinctive electro-look. At the same time, the design of the visionary show car, which has been reduced to the essentials, reveals an alluring progressivity.”

The monolithic basic form of “Generation EQ” unites the genes of an SUV with the dynamic character of a coupé and a dash of shooting brake at the rear end. The squat, elongated greenhouse gives rise to muscular-purist proportions. The new electro-look is the result of a flowing transition from the gleaming black bonnet across the windscreen to the dark-tinted panoramic roof – an exciting contrast to the alubeam silver paintwork.

Scarcely visible body panel joins, concealed windscreen wipers, cameras instead of exterior mirrors and an absence of conventional door handles emphasise the stretched, dynamic silhouette, making the SUV crossover appear as a unified whole while reducing its air resistance. An intentionally reduced side view, broad shoulders and large 21-inch light-alloy wheels make for a dynamic presence even before the vehicle moves off.

Driver-oriented cockpit with new electro-look

The focus of the driver-oriented cockpit is on simple, touch-based controls with a new electro-look consistently reflecting the exterior styling. The asymmetrical design of the instrument panel with its large, floating wide-screen display is tailored to the driver. The innovative, digital user experience differentiates “Generation EQ” from the familiar control logic in today’s vehicles, while giving a peek into the future of user interaction at Mercedes‑Benz.

Interior with new, touch-based controls and no knobs

The interior of “Generation EQ” is characterised by contemporary luxury, this finding its main expression in an all-new user interface, which combines emotive appeal with intelligence and user-friendliness while dispensing with traditional switches and knobs, except for the electric seat adjustment typical of Mercedes. Two of the three narrow spokes on the steering wheel are provided with touch controls, which are integrated into OLED displays (OLED = organic light emitting diode ). They indicate icons and symbols in the respective menus. The driver can swipe through the various menus and confirm their selection with a click.

The 24-inch (53 x 11 cm) TFT high-definition wide-screen display presents all the relevant information, such as speed, range, driving data or navigation and map details. The innovation is apparent from the differentiation between a highly reduced and a complex display, including intermediate stages. Whether there is a low information density with a very clean look to the display, or whether extra content is on view, is left to the driver’s personal preference.

User interface design with individualised content

The information density can be increased step-by-step from a digital display and built up into a single- or dual-tube instrument containing more detailed information and feedback on speed and range. These modular displays allow the content to be individualised. An attractive user interface design is ensured by, among other things, a world of colours in electric blue, white and rose gold – the colours of the instrument displays adapt, depending on driving mode or charging process, to allow fast and intuitive recognition.

Bordered in rose gold, the centre console appears to float in space: dispensing with mechanical controls, it is equipped with touch-sensitive elements. Similarly to the touch controls on the steering wheel, the driver can use a finger to operate the automatic climate control and the infotainment system. As “Generation EQ” is devoid of conventional exterior mirrors, cameras are used to project an image of the traffic behind onto integrated displays in the doors. Both the door openers and the electric window lifters are touch-controlled. 

Avant-garde, functional interior

“Generation EQ” comes with four individual seats. The reduced volume, impression of floating in space and avant-garde seat upholstery layout make for a visual lightness. A tailored sound experience is provided by speakers integrated into the head restraints. The side bolsters are covered in light-white leather, while perforations with a pixel rain look reveal a view of particles in rose gold. Stitching with a PCB look on the deep-brown centre sections produces an exciting contrast. TFT monitors for rear-seat entertainment are integrated into the front backrests.

EQ: the new electric mobility brand from the inventor of the automobile

EQ offers a comprehensive electric mobility ecosystem with products, services, technologies and innovations. The spectrum ranges from electric vehicles to wallboxes and charging services to home energy storage units. Mercedes‑Benz will market future battery-electric vehicles under the brand name EQ. The name stands for “Electric Intelligence” and is derived from the Mercedes-Benz brand values of “Emotion and Intelligence”. The new brand encompasses all key aspects for customer-focused electric mobility and extends beyond the vehicle itself. Future models will embody the essentials of state-of-the-art electric mobility: the fusion of emotively appealing and intelligent design, exceptional driving pleasure, high everyday practicality and maximum safety, a hallmark of every vehicle from the inventor of the automobile.

The close-to-production concept vehicle “Generation EQ” marks the launch of an architecture for battery-electric vehicles across all models. Dieter Zetsche: “In 2007, the e-smart was a pioneer of electric motoring. We’re now flipping the switch. We’re ready for the launch of an electric product offensive that will cover all vehicle segments, from the compact to the luxury class.”

About The Author

Tom Burkart is the founder and managing editor of Car-Revs-Daily.com, an innovative and rapidly expanding automotive news magazine. He holds a Journalism JBA degree from the University of Wisconsin - Madison. Tom currently resides in Charleston, South Carolina with his two amazing dogs, Drake and Tank. Mr. Burkart is available for all questions and concerns by email Tom(at)car-revs-daily.com.