2015 Lexus RCF Saatchi BPM Concept Debuts Stunning Biometric Paint



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PART TWO: RCF BPM

You can tell how excited Lexus is about their new RC Coupe from the global customs, concepts and performance packs galore.

The latest wild upgrades to the RC come from opposite sides of the world, but are each pretty exciting in their own right.

 

RCF BPM

The second upgrade is far more cosmetic, but just as exotic. This Australian creation displays a dynamic paint finish based on the driver's heart rate. As his or her beats-per-minute go up, the electro-luminescent paintwork outside glows in unique cascading patterns.

From 100-bpm upward, the exterior of the RCF lights up in glowing green on all sides.

From there, the RCF's doors and body sides start animating the driver's heartbeat in perfect time. The bub-dub of each heartbeat then lights up the side of the car in stunning detail.

Love the idea and the execution -- especially that the Luminor glow paint is invisible when not activated. There are numerous potential production applications for this type of technology in the future, including emergency vehicles or even in-race displays. Imagine a car showing its laptimes as it crosses the finish line throughout a race...!?  Would be cool.

 

2015 Lexus RCF Saatchi BPM Concept

 

Lexus heart beat car Launch, Carriage Works, Redfern. 16th July 2015. Picture by DAMIAN SHAW.com

Lexus heart beat car Launch, Carriage Works, Redfern. 16th July 2015.
Picture by DAMIAN SHAW.com

Lexus heart beat car Launch, Carriage Works, Redfern. 16th July 2015. Picture by DAMIAN SHAW.com

Lexus heart beat car Launch, Carriage Works, Redfern. 16th July 2015.
Picture by DAMIAN SHAW.com

Lexus heart beat car Launch, Carriage Works, Redfern. 16th July 2015. Picture by DAMIAN SHAW.com

Lexus heart beat car Launch, Carriage Works, Redfern. 16th July 2015.
Picture by DAMIAN SHAW.com

 

 

LEXUS SETS THE PULSE RACING WITH THE WORLD’S FIRST HEARTBEAT CAR

23/07/15

Driving a great car can stimulate the senses and quicken the heartbeat. Now Lexus has created the world’s first vehicle that directly translates the driver’s heart patterns into a striking visual display across the bodywork.

The one-off RC F high-performance coupe is the result of collaboration between Lexus Australia and the creative agency M&C Saatchi. Different technologies have been integrated into the car to monitor the driver’s heartbeat and use the data captured to send an electric charge through the bodywork. The body panels are finished in an electro-luminescent paint, produced by the US specialist Luminor, which reacts to the charge with an intense glow, pulsing in the same rhythm as the driver’s heart rate.

Sean Hanley, Lexus Australia Chief Executive, said: “This latest concept follows other innovative projects we have developed this year, including smart outdoor advertising billboards that respond to the car you’re driving and the fantastic new Lexus Hoverboard.

“The heartbeat car also links to another key part of Lexus – high performance vehicles – via our F marque models, and the emotional responses a machine like the RC F can inspire in a person.”

 

About The Author

Tom Burkart is the founder and managing editor of Car-Revs-Daily.com, an innovative and rapidly expanding automotive news magazine.He holds a Journalism JBA degree from the University of Wisconsin - Madison. Tom currently resides in Charleston, South Carolina with his two amazing dogs, Drake and Tank.Mr. Burkart is available for all questions and concerns by email Tom(at)car-revs-daily.com.