2017 Nissan ROGUE ONE Star Wars Edition – Review By Ben Lewis

  We had mixed feelings about testing the 2017 Rogue One Star Wars Limited Edition Rogue. Nissan has made some notable improvements on its popular crossover, and we were looking forward to testing it. Then they announced the Rogue One Star Wars Limited Edition model. Since they both had the name “Rogue” it kind of smacked of opportunism. Cue rolling of eyes. So, the question becomes, is The Force with the new Rogue, or just the farce? Well, since we don’t want to spoil the ending, let’s start with what’s new for Rogue. Already a crisp design, we have a …

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Is Hollywood Co-Promotion Worse Than Brand Integration? Star Wars and FCA to Find Out

Product placement in movies has evolved radically since Bumblebee Camaro raced back into our hearts — and many driveways — following the 2007 Transformers remake. In the last 20 years, paid PP was all about screen time and brand impact.  The challenges were to say the name of the product on film and have it be a hero type of character.  Without appearing saccharine.  (Bad examples include Acura and Sony in every Hollywood media program they have ever done.) For ‘good’ results, it was about showcasing the car organically throughout the film, with real-life displays of prop replicas generally involved …

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