Max Verstappen performs during the F1 Showrun at the Hahnenkamm

Got Grip? Red Bull F1 Car On Snowchains Rips Up Tyrol, Austria Ski Slopes

You really have to stand back and admire Red Bull sometimes. From a category-defining launch product — a carbonated and canned version of a centuries-old Asian ‘shot’ typically slammed ahead of business meetings — the company has become one of the most iconic sports marketing phenomenons in history. These days, you can love Red Bull for its media empire as much as its new sugar-free flavor specials. Every type of sport has a Red Bull tie-in for 2016, but few are as high-profile as the F1 racing team. How to bring some levity and playfulness back to the slightly down-trodden race …

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