1999 RINSPEED X-Trem 1

Concept Debrief – 1999 RINSPEED X-Trem M.U.V.

Flashbacks can be good…. and they can be bad. The one thing both have in common:  a livid, full-color reminder of something you otherwise never think about. Livid and vivid certainly describes the Rinspeed X-Trem MUV from 1999. The firm was embracing a bit of Americana in the late 90s, and this monstrosity was the ultimate expression of the bright, loud and obnoxious USA, at least as seen from new Geneva.  Less an expression of actual American wants/needs for trucks, and much more a reflection of SoCal life as seen on tv and movies.  The whole machine attempts to embrace …

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