Road Test Review – 2024 Lotus Emira First Edition – The End Of An Era

When Lotus unveiled the 2024 Emira sports car, it represented the end of an era for the company. The Emira was designed to be a successor for the Evora GT but it could also be considered a spiritual successor for the Elise. When the U.S. last saw the Elise, it was better known for being an ultra-lightweight thrill machine that sliced flab at the cost of creature comfort and refinement. Tightening safety regulations ended its run in the U.S. with the Evora being the lone solider for Lotus in our country. But can the Emira successfully walk the proverbial tightrope …

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Lotus Annouces U.S. Pricing For Eletre SUV, Opens Up Order Books For Customers

Lotus wanted to make waves when it revealed the Eletre SUV. The Eletre would not only be Lotus’s first SUV, but also its first all-electric utility offering so the pressure on Lotus to get it right was immense. We enjoyed our first taste of the Eletre awhile back and buyers in the U.S. will soon be able to take their first drive behind the wheel too with the company not only opening ordering for the SUV, but also revealing final pricing as well. Eletre Expected To Appeal To Family Buyers When the first Lotus Eletres make their way to Lotus …

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Lotus Enters Bespoke Motoring Market With Lotus Chapman Bespoke Service

Lotus is preparing to embark on the biggest gamble it has ever done, with the company preparing an all-electric future for its lineup. But while the Lotus Emira we drove recently (review pending) is a potent last stand in the ICE market, the company knows that customization and individuality motivate the big spenders that buy their products. That’s why the company has formally unveiled the all-new Lotus Chapman Bespoke service to make their customer’s wishes come true.   Lotus Chapman Bespoke Service Follows Familiar Script If it feels like you heard this movie before, that’s because other exotic automakers have …

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Lotus Unveils Its Future With All New 2022 Emira Sports Car, Will Be Last Word On ICE Powered Models

The history of Lotus is one filled with plenty of twists and turns and even some curveballs. The company’s lineup was once a very compelling trio, with the Elise, Exige, and the Evora all throwing their hats into the sports car ranks. But the winds of change are even starting to blow at Lotus, and the company has retired all three to make room for its newest sports car entry, the 2022 Emira.   Emira Will Be The Final ICE Equipped Lotus Before we get into some of the Emira’s exterior styling, we might as well tell you that this …

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Lotus Evija’s Aero Features Highlighted In New Video, Features Chief Aerodynamicist [Video]

The Lotus Evija hypercar brings a number of firsts to Lotus. Not only is it the first ever offering in this segment by Lotus, but it is also the first fully EV to be ever produced by the company. The 2,000 horsepower generated by its electric drive train aim to make the Evija one of the quickest hyper entries ever produced, but ultimately the car’s futuristic fighter jet-esque styling is what draws stares at the end of the day. But amid the futuristic undertones, there is actually an impressive degree of functional purpose backed into the design, with Lotus choosing …

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