Tracking the Jeep Grand Cherokee Trackhawk

Automotive executives and brand managers are always keenly aware of slicing the product offering in a variety of ways the results of which can not only be confusing but lead to actual sales losses amongst the offerings. One only has to look at the current numerous and future-slightly-LESS-numerous cars from the likes of BMW and Mercedes. Business school might call this classic cannibalization. But this week I experienced a new use of the term, maybe call it predatory cannibalization. Nothing faulty with the positioning of cars by planners at all. No, this new type of cannibalization is surely more along …

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