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JAGUAR Joins Formula E to Perfect Electric Skills and Thrills

Pretty cool news today from Jaguar!  The firm has officially signed on to race in FIA Formula E for the 2017 season. This means the team will have almost a full year to perfect their car and study the second season of the series for competitive insights. The Formula E teams all share a dedicated power unit supplied by McLaren, so the effort here is about power management, smart charging and overall racing strategy. Jaguar hopes to transfer much of their new EV track learnings back onto the road — but in a manner that matches the firm’s new Art …

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Land Rover Heritage Division Launched + Own This 1987 RR Classic For $20k!?

We’ve been trying to find a way to write about this absolutely flawless 1987 Range Rover Vogue SE that is up for sale with no reserve from RM Auctions on May 2, 2015. Have you ever seen a more radiant and almost-brand-new classic Rangie!? Finished in Tuscan Blue, the 1987 model was the USA relaunch model for the brand. Four doors, a fantastic cabin and a driving position so unique and special, anyone would instantly fall in love. Just 150 horsepower from the big Buick-derived Rover V8, but enough to make the RR feel like a king as it romps …

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USA Debut – 2014 JAGUAR F-TYPE Project 7 Speedster! 3.8s to 60MPH, 575HP, 250 Copies Max

Update2 Included here is the final US-specification of the Project 7 from Jaguar. Very, very impressive style in person — with far more visual aggression and intensity than even the F-Type R from all angles. The US car has a slightly taller windshield than the Euro models, but all are sure to cause quite a stir whereever they drive. The latest front bumper design is gorgeous, but the silver-painted grille shroud is very cheesy. We’d recommend the gloss black choice, which nicely blends into the deep carbon sills and the huge diffuser out back. 2014 JAGUAR F-TYPE Project 7   …

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Canned Hypercar Debrief – 2010 JAGUAR C-X75 Is Too Sexy For Its Turbines

Too sexy for Milan, New York and Japan? Just kidding. Despite the jokey “I’m too sexy” headline, the Jaguar C-X75 really could do no wrong when it debuted in Paris in 2010. It was a design so captivating that they painted it a dull beige – and people still went absolutely mad for it. As you can see in the difference between the 2010 Paris announcement at the bottom, and the production announcement in 2011 directly below — the car had a rough gestation period. The initial gas turbine hybrid technology was no-where near production feasible, and the truly jet-age …

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Update1 – Land Rover Discovery Concept Previews 2016 LR4 Discovery and 2015 LR2 Disco Sport

Update1 – Land Rover Discovery Concept Previews 2016 LR4 Discovery and 2015 LR2 Disco Sport The sternness of the original article here (below) seems like overkill in the face of perhaps the best-ever set of new Range Rovers from JLR in the past year. The firm is moving quickly and has eager buyers lining up for every new model it releases. This strategy is set to continue for at least the next three years, during which time we will see the replacement for the LR2 Freelander first. Renamed the Discovery Sport, the LR2 badge will go away and it will …

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JAGUAR Special Operations To Build F-TYPE Project 7 Speedster! 3.8s to 60MPH, 575HP, 250 Copies Max

JAGUAR Special Operations To Build F-TYPE Project 7 UPDATE1 JAGUAR Special Operations Will Build 250 Project 7 F-TYPE Speedsters What a thrilling announcement! Jaguar Special Operations has revealed that it is hard at work finalizing a production version of the Project 7 F-TYPE — and will produce 250 of them for sale around the world. This includes the US — or North America at least — but will have some revisions to the design to meet cabrio safety rules. This might mean a taller windshield, but the final US design remains secret. Performance figures are out of the bag though: …

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Land Rover Discovery Concept – Design is Boldy Futuristic – But 5 Years Late and Still 2 Years Away

The Discovery LR4 replacement is five years late, and still (at least) two years from even hitting the US market as a likely 2016 model. It is hard to be bullish on such a foolish folly.   Jaguar Land Rover gets so excited about every new design… that it becomes hard to keep a lid on all the news. It boiled over on this Discovery Concept in a similar way as the Jaguar CX-17 (SUV) from Frankfurt, but this time: at least Land Rover followed up with a full release. The trouble-some scenario for the Jaguar leak actually being credible …

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Jaguar Makes a WINNER!  2015 F-type Coupe Debuts Three Gorgeous Flavors, Pricing, Up to 550 HP!4

Update: Jaguar F-TYPE – British Villains – #GoodToBeBad Super Bowl Commercial – World Debut

I love this new #GoodToBeBad campaign. It allows Jag to vamp up its image in full 1080P glory, but closes with a relatively lighthearted ‘flip.’ The creative insight of trusty — slash —evil Englishmen is right on the mark. My only thought: beware of Vampire creativity along with the new dark-themed shots. The Super Bowl ad environment is *very* fast, so perhaps more car time? Who knows. Every creative shop is scrambling to debate re-edits. But Jaguar, if this “ISCI” code and traffic instructions are already sent — well done. [tv jargon=] Final well-wishes: This campaign seems right on the …

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Voracious 12C Spider Demand Propels McLaren to Add 5 New Dealerships

Updates for the 2014 McLaren 12C Spider include a wider variety of Special Ops customization choices, a new Android operating system for infotainment, and dealerships a bit closer to home. McLaren is hot on the heels of Ferrari in the battle to monetize their racing pedigree with high-dollar sports car purchases. This track battle is much less about lap times – and more about huge cash flow. McLaren recently announced the addition of five more official retailers, taking the total to 20 dealers across Canada and the U.S. by mid 2014. This is still much less than Ferrari’s 49 total …

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