Ford Sends Strong Message To Tesla With 2022 F-150 Lightning, Promises To Shake Up The Segment

The Ford F-Series lineup has been America’s best-selling pickup for 44 years (F-150 Lightning, too) and has also served as an engineering benchmark for the segment as a whole. But while the F-150 has truly gone into some very interesting directions in its attempts to maintain its sales dominance, the one frontier that the F-150 has never ventured into is the world of pure EVs. While the recently launched F-150 hybrid is a good stepping stone for the model, entries like the Tesla Cybertruck and the Rivian R1T prove that EV pickups could be a profitable venture for companies. Ford …

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Buy, Sell or Hold? Ford EV Push Promises Dozen New Hybrids in 5 Years

Ford is making a giant hoopla over a very unexciting announcement. One mostly sans cars, by the way, excluding the 2016 Focus Electric and teased ______ Energi PHEV. The plan lacks a catchy name for now, so let’s just call it e-Ford for short. Will e-Ford be able to make a big market impact from the 4.5-billion investment over the next half-decade?  And is Ford really the one to pursue this?  Their tech, as many know all too well, is woeful at times. They kept paying SONY and Microsoft ridiculous licensing and tech-services fees for MyFord Touch long after the …

Read more Buy, Sell or Hold? Ford EV Push Promises Dozen New Hybrids in 5 Years