Fisker VLF F1 V10 Roadster Makes 745HP Shanghai Debut

The VLF Roadster is finally here!  Now this stunning machine offers two huge upgrades unavailable on any of its donor-chassis Vipers:  an automatic transmission and an open-air convertible! Despite Viper instantly meaning roadster to many people, the current gen snake has been all hardtops since the 2000s.  That staves you of the teacup drive mood of a high-doored supercar PLUS the endless headroom of going topless.   VLF F1 V10 Roadster at Automechanica Shanghai! My favorite part is the low front windscreen & sexy rear hips! pic.twitter.com/0sWqOW7qKF — Henrik Fisker (@FiskerOfficial) April 23, 2017 The conversion here now only swaps …

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Is Hollywood Co-Promotion Worse Than Brand Integration? Star Wars and FCA to Find Out

Product placement in movies has evolved radically since Bumblebee Camaro raced back into our hearts — and many driveways — following the 2007 Transformers remake. In the last 20 years, paid PP was all about screen time and brand impact.  The challenges were to say the name of the product on film and have it be a hero type of character.  Without appearing saccharine.  (Bad examples include Acura and Sony in every Hollywood media program they have ever done.) For ‘good’ results, it was about showcasing the car organically throughout the film, with real-life displays of prop replicas generally involved …

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