Bentley INSPIRATOR App Is World-First Intelligent Configurator with Facial-Recog Emotion Mapper

Most automotive preview or promo Apps are pretty lousy. They show a posh experience, videos and photos in a nice branded environment, but generally offer little new info you cannot find on the web. Additionally, they are all just a giant funnel to point you toward your local dealership, or to the OEM’s main website for complex configurations/specs/etc. The new Bentley INSPIRATOR iOS app just launched today with a vastly different approach: a scientific exploration of your moods, preferences and tastes — that requires few of the “next” clicks of a typical configurator. We were heavily skeptical that the app …

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