Who would have thought that a custom CSL in 1975 would become such a core element of the BMW legacy. 17 models so far have been made over in the BMW Art Car program, with the majority pure racecars — but not all.
In fact, each car’s birth is quite a story in itself.
The inspirations and visions of the artists involved are as varied as the subjects themselves. But as each car is unique, along with each artist — one core theme comes through from at least half the artists: speed whipping the paint back and up the lines of each cars.
This is largely coincidental; BMW was mostly hands-off in letting the artists choose their expressive direction.
A new hardcover book takes an in-depth look at the cars and the stories of each. Things like the BMW Hydrogen racecar carrying inspirational quotes, or another racecar that was encased in a tomb of ice — only revealing its racecar form after the ice melts over the course of a few days.
Or the aboriginal Australian M3’s whose paint was barely dry before they hit the track; or the African artist whose mural and large-form style took her art market global for the first time. Or the Japanese artist who dressed his 5 series in reflective leaf motifs.
The permanent collection lives at the BMW Museum in Munich — in an all-new 70s-flavored exhibit — but some of the cars are set to hit the road extensively in 2015.
Miami, Lake Como, Hong Kong, Shanghai and New York are all penciled in to see these beauties in person.
BMW Art Car Collection – New Museum Exhibit
BMW celebrates 40 years of BMW Art Cars. “Rolling sculptures” take to the stage around the world in 2015.
Munich. Lichtenstein. Warhol. Koons. Stella. Calder. Rauschenberg. Holzer. Elíasson.
Since a BMW 3.0 CSL painted by Alexander Calder lined up for the Le Mans 24-hour race exactly 40 years ago, the BMW Art Car Collection has fascinated both art and design enthusiasts as well as car and technology fans all around the world.
Ever since the invention of the motor car, artists have drawn inspiration from the thrill of speed, from the phenomenon of mobility and from racing cars as examples of modern sculpture.
Since 1975, BMW Art Cars have been a central feature of this story. The idea behind the BMW Art Cars was the brainchild of French racing driver and art enthusiast Hervé Poulain: 40 years ago, Poulain asked artist friend Alexander Calder to apply his creative talents to his race car. Together with Jochen Neerpasch, then BMW Motorsport Director, the first BMW Art Car was born – and it became an instant crowd’s favourite on the race track. Since then, new additions to the BMW Art Car Collection have been made over the years at irregular intervals, with unique works of art from artists such as Andy Warhol, Roy Lichtenstein, David Hockney and Jeff Koons.
“The BMW Art Cars provide an exciting landmark at the interface where cars, technology, design, art and motor sport meet,” reflects Maximilian Schöberl, Senior Vice President, Corporate and Governmental Affairs, BMW Group. “The 40-year history of our ‘rolling sculptures’ is as unique as the artists who created them. The BMW Art Cars are an essential element and core characteristic of our global cultural engagement.”
The anniversary celebrations got under way with exhibitions in Hong Kong, at the Centre Pompidou, the BMW Museum and the Concorso d’Eleganza at Lake Como, where the first four BMW Art Cars by Alexander Calder, Frank Stella, Roy Lichtenstein and Andy Warhol, plus the M3 GT2 created by Jeff Koons, were all on display. Further presentations are set to follow later in 2015 in New York, Miami and Shanghai.
The group of seventeen artists who have designed BMW models so far since 1975 is very international, and interest in the “rolling sculptures” has spread all around the world. Several cars are usually on display at the BMW Museum in Munich, the home of the BMW Art Cars, as part of its permanent collection. The remaining BMW Art Cars are travelling the globe – to art fairs in Los Angeles, London and Hong Kong, as well as exhibitions at the Louvre, the Guggenheim and the Museum of Contemporary Art Shanghai.
To date, many of the BMW Art Cars have not only turned heads in museums, but have also – in their earlier life – done so on the race track: Alexander Calder (BMW 3.0 CSL, 1975), Frank Stella (BMW 3.0 CSL, 1976), Roy Lichtenstein (BMW 320 Group 5, 1977), Andy Warhol (BMW M1 Group 4, 1979), Ernst Fuchs (BMW 635CSi, 1982), Robert Rauschenberg (BMW 635CSi, 1986), Michael Jagamara Nelson (BMW M3 Group A, 1989), Ken Done (BMW M3 Group A, 1989), Matazo Kayama (BMW 535i, 1990), César Manrique (BMW 730i, 1990), A. R. Penck (BMW Z1, 1991), Esther Mahlangu (BMW 525i, 1991), Sandro Chia (BMW M3 GTR, 1992), David Hockney (BMW 850CSi, 1995), Jenny Holzer (BMW V12 LMR, 1999), Ólafur Elíasson (BMW H2R, 2007) and Jeff Koons (BMW M3 GT2, 2010).
The BMW Group would also like to introduce the 40th anniversary of the BMW Art Car Collection into the public sphere through social media. While exploring the vision of each artist for their car on its social media channels, the company also wants to ask people what the ‘art of the car’ means to them. To track the content, it will be shared under the hashtag #BMWArtCar.
In 2014, Hatje Cantz published the first comprehensive publication on the BMW Art Cars. The 200-page book is richly illustrated and reviews the history of this extraordinary collection of cars from its beginnings in 1975. It uses portraits and interviews to shed more light on the various artists’ themes and approaches.
Tom Burkart is the founder and managing editor of Car-Revs-Daily.com, an innovative and rapidly-expanding automotive news magazine.
He holds a Journalism JBA degree from the University of Wisconsin – Madison. Tom currently resides in Charleston, South Carolina with his two amazing dogs, Drake and Tank.
Mr. Burkart is available for all questions and concerns by email Tom(at)car-revs-daily.com.