The Veyron Grand Sport Vitesse falls into this league of ultra-customized purchases – where an extra few hundred thousand dollars in special add-ons in the new normal.
Such is the case of this Vitesse One of One edition, delivered in secret last month at Pebble Beach in a private gala.
Aside from the gorgeous fly yellow into obsidian exterior, there are unique touches on all sides. The grille is quite special – as the first-ever Veyron to have the normal mesh replaced by a laser-cut PL, the buyers initials. Then polished by hand and later black-anodized, the grille alone took 200 hours of labor. That is more than the entire production time for seven VW Golfs — for the grille insert alone.
The paintwork is a special pattern of flying eyes in yellow — in a layout that is very different from the normal Veyron themes. Usually the entire fender becomes a different color, versus just this slimline of yellow.
Achieving this paintwork is virtually impossible and triples the Vitesse 1 of 1’s paintbooth time. Once cured and finalized three times, the whole car goes back through the clear-coat and polishing process. It truly takes great engineering to realize results like this in paint — versus temporary wraps, for example.
In back, the Bugatti ‘macaroon’ grille imprint is stamped on the underside of the spoiler – flying the Bugatti logo writ large under braking to the cars behind it.
And what car could ever pass a Veyron Grand Sport Vitesse!?
Bugatti GS Vitesse 1 of 1 Edition
Bugatti presents Grand Sport Vitesse “1 of 1” in Pebble Beach
Individualization is a core competency of Bugatti
True to Ettore Bugatti’s motto “Nothing is too beautiful, nothing is too
This edition of the fastest production roadster in the world impressively demonstrates
a core competency of the French luxury brand, namely customisation. The Grand
Sport Vitesse “1 of 1” takes inspiration from the brand’s historical designs and
vehicles. The result is a unique supercar which Bugatti president Wolfgang Dürheimer
personally presented to the future owner from Singapore.
“The Bugatti Veyron is an iconic car, which has set benchmarks in many respects”, said
Wolfgang Dürheimer, President of Bugatti Automobiles S.A.S. “In addition to the certainty of
owning the world’s fastest production sports car, exclusiveness is extremely important to our
customers. This is the reason that we have always placed so much focus on customisation
and personalisation at Bugatti.”
Every Bugatti which has been configured by a customer is unique. In addition to these,
Bugatti produces strictly limited special editions. The Grand Sport Vitesse “1 of 1” presented
at Pebble Beach is truly one of a kind, witha number of features exclusively designed and
developed by Bugatti for the customer of this car.
“For our customers, a Bugatti is an investmentin an automotive work of art which will endure
for generations. This is why every Bugatti is both unique and absolutely authentic in its
technical prowess and stylistic form,” emphasises Achim Anscheidt, Chief Designer at
Bugatti. In the creation of the Grand Sport Vitesse “1 of 1”, the Bugatti design team and the
customer took their inspiration from Bugatti’s history.
Bugatti revives the brand’s traditional colours, black and yellow
The carbon-fibre body of the “1 of 1” was produced in black and yellow, reviving the historical
Bugatti family colours. This colour scheme and the split will be exclusive to the Grand Sport
Vitesse “1 of 1”. Company founder Ettore Bugatti and his son Jean had a number of
important cars finished in the classic duo-tone combination of black and yellow, including the
Fiacre bodies of the Type 41 Royale, the Type 55 and the Type 44. For this reason, the “1 of
1” was presented to the customer next to a Type 44 which was provided by the Mullin
Automotive Museum in Oxnard, USA,especially for this occasion.
The black-and-yellow colour scheme went beyond the vehicles themselves at Bugatti. Even
the beams over the old oak gates of the Bugatti headquarters in Molsheim, Alsace were
painted in these colours.
The Bugatti designers gave the historical colour combination a modern interpretation and
developed an exclusive design which makes the Grand Sport Vitesse “1 of 1” unique. Most of
the body is exposed deep-black carbon divided by a “1 of 1” yellow tone, developed together
with the customer, applied to sections of the front wings, beginning beneath the headlights
and tapering as it extends behind the doors. The A-pillars, the air scoops, the engine cover
and the striking rear wings are also finished in “1 of 1” yellow.
The wings were finished in a very special way. Sections of the carbon-fibre body parts were
given a top coat while others received a clear coat. The differing finishes require substantial
technical effort and highly skilled workmanship because the carbon-fibre layers must be
differently applied exactly along the future colour boundaries in order to attain the weave
patterns required for the clear-coated exposed carbon fibre and top-coated carbon fibre.
The legendary Bugatti horseshoe on the front grille is yellow on the front part while the inner
section is black. And it is impossible to overlook the wheels of the Grand Sport Vitesse. The
rims are painted black and yellow. The rims with the unique dual tone are an exclusive
feature of the Grand Sport Vitesse “1 of 1”, and the initials of Ettore Bugatti on the hubcaps
likewise glow in yellow. This detail also appears on the oil and fuel flap.
Newly developed design for the grille
For the first time, Bugatti has specially designed the radiator grille in the Bugatti horseshoe at
the customer’s request. The traditional expanded mesh grille was replaced in the Grand
Sport Vitesse “1 of 1” with a grille in which the customer’s initials, “PL”, were laser cut. In an
extremely complex process, which Bugatti developed and patented, every inner surface of
the grille was hand-polished. After that the grille was black-anodised, then the front was
polished and the grill was finished again with a natural anodised layer. More than 200
working hours are needed to attain this special, luxurious anodised duo-tone appearance in
the finest quality.
Bugatti logo as tribute to the brand
The customer’s wish to express the historical roots of Bugatti in his Grand Sport Vitesse “1 of
1” was expressed in another detail of the car which cannot be overlooked: the brand logo,
lovingly called the Bugatti “macaron”.
Company founder Ettore developed it himself, injecting his sense of workmanship and his
love for luxurious detail, just as he did with his cars. An engineer to the core, Ettore Bugatti
specified that the oval shape of the logo should be twice as long as it is high, as if one were
to cut a tube at a thirty-degree angle. The name “Bugatti” is set off with a black shadow, over
which the initials of Ettore Bugatti are elegantly placed. These initials, incidentally, are also
used independently of this logo. Both elements are surrounded by sixty dots reminiscent of a
string of pearls which increase the impression of elegance. The Bugatti logo still embellishes
every Bugatti today and looks especially authentic as an enamel badge. In this form, the
character of the logo upon which Ettore Bugatti placed such great value is well expressed: it
is a hand-crafted work of art.
The Bugatti logo is among the most elegant automobile logos in the world today. No other
modern Bugatti displays the Bugatti macaron as prominently as does the Grand Sport
Vitesse “1 of 1”. In addition to being displayed in its traditional place as an enamel badge on
the grille of every Bugatti, here it appears in black on the yellow underside of the rear wing
when it extends at 180 km/h.
Inside the car, the macaron is prominently embroidered in yellow in the black head rests.
The classic black-and-yellow colour scheme continues in the interior
The interior also clearly echoes to the Bugatti family colours. The complete interior is
trimmed in black leather. The instrument panel is made of deep-black exposed carbon.
The yellow decorative stitching on the steering wheel, seats and gear selector lever seems to
glow. Gracing the cabin is a shining yellow Bugatti Type 35, the most successful racing car
ever with more than 2,000 victories and podium finishes, and one of the brand’s most
symbolic models. At the customer’s request, a sketch of the Type 35 executed by a Bugatti
designer has been rendered in the black carbon lid of the rear centre box between the seats.
Bugatti uses laser perforation technique for the first time
The link to the modern history of Bugatti is created on the black door panels. A new
production technique was used for this: the door panel is made from due-tone leather, black
on the outside and yellow on the inside. The leather was perforated with a laser so that the
holes exposed the inner yellow layer. The result is a silhouette of a Bugatti Veyron.
Of course, the classic methods of customising were also used in the Grand Sport Vitesse “1
of 1”. For example, the Bugatti logo and the text “one of one” – both in yellow – decorate the
black carbon inlays on the extension of the centre console. As a very personal touch, the
Bugatti designers created a portrait of the customer and engraved it together with his name
in the door sill trim.
Seemingly limitless choice of ways to customise
The Bugatti Veyron enjoys the reputation of being a unique masterpiece. Its market launch
almost ten years ago revitalised the French luxury brand’s legendary automotive tradition
characterised by superlatives. The Veyron is the most powerful and fastest production sports
car in the world. Bordering on the limits of technological possibility, it is nevertheless endowed with great day-to-day practicality because it is both easy and intuitive to drive as
well as being comfortable.
The Grand Sport Vitesse “1 of 1” is the result of many months of close cooperation between
Bugatti’s design team and the customer. Focusing on the customers and their wishes is one
of the brand’s great strengths. In the spirit of Ettore Bugatti, whose motto was “Nothing is too
expensive, nothing is too beautiful”, the company continues to work in partnership with its
customers to design vehicles which express both the legend of the brand and the personality
of the customers.
“A Bugatti is purchased as a collector’s item. As a brand, we do everything to be worthy of
the trust placed in us and to maintain the sustained value of this automotive icon,” notes
Wolfgang Dürheimer. “This means that we also support our customers in the personalisation
of their Bugatti in the way they would like it. Our customers’ wishes are our highest priority.”
The average net price of Bugatti vehicles sold, including options, is presently more than
For example, the clear-coated exposed carbon-fibre body is very popular. To go
with it, Bugatti now offers nine colours, more than any other manufacturer. The French luxury
brand presently offers more than 100 different colours for fully painted carbon-fibre bodies.
Bugatti also works passionately to satisfy its customers’ wishes regarding the colours for the
leather in the interior or the selection of exclusive materials such as gold, platinum, porcelain,
crystal glass and more
Tom Burkart is the founder and managing editor of Car-Revs-Daily.com, an innovative and rapidly-expanding automotive news magazine.
He holds a Journalism JBA degree from the University of Wisconsin – Madison. Tom currently resides in Charleston, South Carolina with his two amazing dogs, Drake and Tank.
Mr. Burkart is available for all questions and concerns by email Tom(at)car-revs-daily.com.