When it comes to model pricing, manufacturers seem to have a few strategies across brands and model lines. We’ve observed two concrete patterns:
— at the low end, pricing pushes the limits of profitability to have that headline-grabbing base price
— at the top end, things get seriously ambitious. Any chop in the margins of the base car is nearly doubled up top.
This makes sense. A low base price can help people to jump a price bracket on the hope that they can afford a larger or better car for their limited cash. But with options and a good equipment package, the pricing of numerous models can grow to nearly unreal levels. A Chrysler 200 for $40,000? A Range Rover Evoque for $55,000?
Oh yes. Both of these models definitely exist on dealer lots.
The ‘gotcha’ in options pricing is that once buyers want the car, the pricing for options can just be added to their monthly cost.The conversation goes something like this:
“Five bucks extra a month! That is totally do-able, honey!”
HOW TO BEAT THE NUMBER-CRUNCHERS?
What about a counter-strategy for shoppers? How about selecting models from the top down. Who doesn’t want the most-loaded car with leather and navigation? That’s right: nobody.
So what if you shop based on how pricey the cars can actually get?
In that case, crossovers like the RAV4, Escape and even the CR-V pass our $30,000 cap in their loaded trims. Nissan Rogue is darn close.
With this top-down strategy hypothesis, one small crossover stands above the rest: The Hyundai Tucson.
Sure, its base price is less than $22,000. But all-in, with everything, the Tucson is hard to push past $30,000.
It is stylish, easy to own and easy to use. A high ride height and available AWD make it blizzard-capable in a way that no Civic or Elantra is — while also giving a great view in traffic and fold-down practicality in the trunk.
The Tucson is so well-equipped in its top trim that it is hard to think of a feature it won’t be able to check off buyers’ shopping lists. Perhaps vented seats. That might be it.
Otherwise, it has the works.
So there you have it: a top-down pricing rationale for choosing the attractive and lovable 2015 Hyundai Tucson.
2015 HYUNDAI TUCSON
2015 HYUNDAI TUCSON PRICED FROM JUST $21,650, AVAILABLE IN DEALERSHIPS NOW
New Popular Equipment Package Offered on Tucson GLS, Standard LED Taillights on Tucson Limited
FOUNTAIN VALLEY, Calif., Sept. 16, 2014 – Hyundai Motor America announced pricing for the 2015 Tucson begins at $21,650. Tucson’s combination of style and function helped it receive the 2014 Strategic Vision Total Quality Award in the Entry CUV segment and a 2014 AutoPacific Vehicle Satisfaction Award. The 2015 Tucson is available in dealerships now.
A Popular Equipment Package is now available on the 2015 Tucson GLS. This package adds a rearview camera, 4.3-inch color touchscreen audio display, 8-way power driver seat with power lumbar support, leatherette seat bolsters with cloth insets and automatic headlight control for only $750. 2015 Tucson Limited models now come with standard LED taillights.
Tucson added a choice of advanced 2.0- and 2.4-liter GDI four-cylinder engines in 2014 and these powerplants carry over for the 2015 model year. A six-speed automatic transmission remains standard and both engines are available with front- or all-wheel drive.
The 2015 Tucson comes standard with premium features such as 17-inch alloy wheels, projector headlights with LED headlight accents, bodycolor rear spoiler with LED brake lights, remote keyless entry system with alarm, power windows, door locks, and mirrors, an AM/FM/SiriusXM®/CD/MP# audio system with iPod®/USB/auxiliary input jacks, Bluetooth® hands-free phone system and tilt and telescoping steering wheel.
Tucson offers a generous amount of standard safety equipment including advanced front, front-side impact and side-curtain airbags with rollover sensors, four-wheel disc brakes and ABS with Electronic Brake-force Distribution (EBD) and Brake Assist, Hill-start Assist Control (HAC) with Downhill Brake Control (DBC), Electronic Stability Control (ESC) with Traction Control System (TCS), Tire Pressure Monitoring System (TPMS) and active front head restraints.
Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 820 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes the 5-year/60,000-mile fully transferable new vehicle limited warranty, Hyundai’s 10-year/100,000-mile powertrain limited warranty and five years of complimentary Roadside Assistance. Hyundai Blue Link Connected Care provides owners of Hyundai models equipped with the Blue Link telematics system with proactive safety and car care services complimentary for one year with enrollment. These services include Automatic Collision Notification, Enhanced Roadside Assistance, Vehicle Diagnostic Alert, Monthly Vehicle Health Report and in-vehicle service scheduling.
Tom Burkart is the founder and managing editor of Car-Revs-Daily.com, an innovative and rapidly-expanding automotive news magazine.
He holds a Journalism JBA degree from the University of Wisconsin – Madison. Tom currently resides in Charleston, South Carolina with his two amazing dogs, Drake and Tank.
Mr. Burkart is available for all questions and concerns by email Tom(at)car-revs-daily.com.