Concept Flashback – Part Two – 2011 Land Rover DC100 Sport

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PART TWO: The DC 100 Sport

Let’s start this one off with a look back – at the Defender’s roots as the Land Rover Series I and later the Series II. Here is Winston Churchill with his.

 2011 Land Rover DC100 Sport 5 2011 Land Rover DC100 Sport 7 2011 Land Rover DC100 Sport 6 2011 Land Rover DC100 Sport 4 2011 Land Rover DC100 Sport 3 2011 Land Rover DC100 Sport 2 1947 Land Rover Prototype with centre Steering C-228937 1954 Land Rover Series 1 86" SWB 2011 Land Rover DC100 Sport 9 ???????? 2011 Land Rover DC100 Sport 11 2011 Land Rover DC100 Sport 12 2011 Land Rover DC100 Sport 13 2011 Land Rover DC100 Sport 14 2011 Land Rover DC100 Sport 15 2011 Land Rover DC100 Sport 16 2011 Land Rover DC100 Sport 20 2011 Land Rover DC100 Sport 21 2011 Land Rover DC100 Sport 22 2011 Land Rover DC100 Sport 23 ???????????????????

 

 

PREVIOUS

In Land Rover’s medium-term product plans, the lineup is broken apart into three main groups: Range Rovers, Discoveries and Defenders.

Each will bloom into a sub-brand into its own right, as we have seen with the Range Rover, RRS and RR Evoque so far, and the current Discovery Sport replacement for the LR2 in 2015.

This leaves the rough-and-tumble Defender family as the main unseen item in production form. The best idea of where Land Rover is heading is shown in the DC100 and DC100 Sport cabrio concepts from 2011.

As image-builders, the Defenders at present are terrific at bringing the company’s off-road credibility into 2015 and beyond in the UK and a few other markets. But the trucks have not been safe or efficient enough to be sold in the US or many other places for more than 15 years — making their contribution to sales numbers and brand credibility totally lost.

The new Defender will have to balance being cool and off-road capable with being affordable and sold globally. Nobody wants a “New Beetle” version of the Defender, but they also would like better refinement and hardy mechanicals. It is a tough balance, and one that Land Rover is still finessing.

The latest Discover Sport shows the platform this new Defender will use when it arrives as a 2017 model-year, slotted to arrive after the new Discovery proper in calendar 2015.

2011 Land Rover DC100

 

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2011 Land Rover DC100 Sport

 

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