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VOLVO Launches POLESTAR Performance Parts Lineup

Volvo completed its full buyout of the Polestar tuning business in 2015, and is now rolling out a full lineup of performance parts under this bright blue halo. Yes, there are now a dozen or more ways to unlock more speed, style and stance for your cherished Volvo — and all come with a Polestar badge to set the tone. So far, we have chassis mods, wheels, exhausts, intakes, springs, ECU kits, exterior and interior upgrades for the S60, V60 and XC60.  Coming soon are PPP upgrades for the new XC90 and all the rest. Check out the deep upgrade …

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1985 Volvo 480ES – ‘Project Galaxy’ Showcar Turns 30 + Lessons In Retrospect

Trust and affection go hand in hand. When you love a brand, you are willing to follow it to the ends of the Earth if need be. The BMW X5 proved this conclusively — with initial haters eventually loving the SUV’s Bimmer-ness, and its sales success worldwide still quite striking. Volvo proved its brand flexibility in a similar way with the XC90 — a game-changer of an SUV that saved the marque from a possible SAAB-like fate during the industry shakeout of ~2009. In fact, Volvo has long been remarkably flexible in moving beyond its core family sedan and wagon …

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2017 Volvo V40 and V40 Cross Country Facelift Revealed

We’re huge cheerleaders of Volvo’s long-deserved reboot. The new XC90 and S90/V90 point strongly toward the 2020 goals of the firm for its entire range.  And they are off to a racing start!  Sales of the XC90 are through the roof — recording some of the only volume gains the firm has achieved in at least the last decade. The entire line will be fully switched from its current platforms over to the new all-hybrid architectures in the future, but some models will obviously benefit from this before others. The V40 is new enough that it is falling to the …

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