Insider: How to Get the Most Out of Your Vehicle

  If you have put a significant amount of money into your vehicle, it is important that you see a return on your investment. As a car owner, you need to show respect for your ride, rather than taking it for granted. Luckily, there are plenty of straightforward ways for you to get the most out of your vehicle. Below are seven suggestions that will help to get you started. Find the right make and models If you are still in the process of looking for your car, it is important that you find the right make and model to …

Read more Insider: How to Get the Most Out of Your Vehicle

Insider: How to Get the Most Out of Your Vehicle

If you have put a significant amount of money into your vehicle, it is important that you see a return on your investment. As a car owner, you need to show respect for your ride, rather than taking it for granted. Luckily, there are plenty of straightforward ways for you to get the most out of your vehicle. Below are seven suggestions that will help to get you started. Find the right make and models If you are still in the process of looking for your car, it is important that you find the right make and model to invest …

Read more Insider: How to Get the Most Out of Your Vehicle

2016 Chevrolet SILVERADO Black Out Edition is $35k and Dripping Wet Gloss!

First time catching the new 2016 Silverado Black Out Edition in the wild! The truck looks so amazing in the flesh.  Every last detail is gloss black — right down to the blackwall tires and black bow-tie badges front and rear.  The big impacts come via the dark grille, headlights and 20-inch five-spoke wheels. The finish?  Gloss black, of course! These photos are with all the lights/LEDs off.  That white glow of the LED DRL is just its white glow shell.  Needless to say: the impact of the sinister 2016 Chevy look is even more striking with them on. Why is that …

Read more 2016 Chevrolet SILVERADO Black Out Edition is $35k and Dripping Wet Gloss!

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Is Hollywood Co-Promotion Worse Than Brand Integration? Star Wars and FCA to Find Out

Product placement in movies has evolved radically since Bumblebee Camaro raced back into our hearts — and many driveways — following the 2007 Transformers remake. In the last 20 years, paid PP was all about screen time and brand impact.  The challenges were to say the name of the product on film and have it be a hero type of character.  Without appearing saccharine.  (Bad examples include Acura and Sony in every Hollywood media program they have ever done.) For ‘good’ results, it was about showcasing the car organically throughout the film, with real-life displays of prop replicas generally involved …

Read more Is Hollywood Co-Promotion Worse Than Brand Integration? Star Wars and FCA to Find Out

2016 Lexus RX350 Colors Gallery Inside and Out + 80 New Pics of New Eminent White Pearl Paint

Best exterior color for the new 2016 Lexus RX?  Eminent White Pearl! Devoted an insane amount of hours today editing just half of the RX photos we have to share — and eager to show off this gorgeous set of the RX350 in new colors inside and out. Eminent White Pearl is the name of this breathtakingly beautiful new white. The semi-gloss finish really brings all the curves and creases of the RX’s new bodywork to life. Inside, this RX350 features the new Noble Brown leather choice, paired with the Grey Sapele woodwork. These are just one choice among the …

Read more 2016 Lexus RX350 Colors Gallery Inside and Out + 80 New Pics of New Eminent White Pearl Paint