Buy, Sell or Hold? Ford EV Push Promises Dozen New Hybrids in 5 Years

Ford is making a giant hoopla over a very unexciting announcement. One mostly sans cars, by the way, excluding the 2016 Focus Electric and teased ______ Energi PHEV. The plan lacks a catchy name for now, so let’s just call it e-Ford for short. Will e-Ford be able to make a big market impact from the 4.5-billion investment over the next half-decade?  And is Ford really the one to pursue this?  Their tech, as many know all too well, is woeful at times. They kept paying SONY and Microsoft ridiculous licensing and tech-services fees for MyFord Touch long after the …

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