The Nissan JUKE-R gets an exciting upgrade: Introducing the JUKE-R 2

2015 Nissan JUKE-R 2.0 Updated to GT-R NISMO Mechanicals + New Style for Goodwood

Two must-watch videos to show off the incredible, gravity-defying performance of the 2015 Juke-R 2.0! The upper video embed is the Juke-R 2.0 flying up Goodwood hill, while the below video is the Juke-R flat-out around the fabled TopGear test track. The Juke-R sequel doubles the airflow to the GT-R NISMO’s 600HP engine up front via an all-new carbon-fiber bumper, widebody fenders, and diffuser element out back. Still utterly sideways on command, the Juke-R 2.0 also shows off the latest 2015 model-year Juke nose, lighting and panels.  JUKE-R 2.0 Dunsfold Track Testing Video 2015 Nissan JUKE-R 2.0 THE NISSAN JUKE-R …

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Hall of Fame – 2012 Nissan JUKE-R – Branded Marketing Halo Worth Weight in Gold

The 2012 Nissan Juke-R broke all the rules of concept cars, branding and supercar manufacturing. ‘Broke the rules’ is an absolute marketing cliche in this day and age, with every brand and their mom trying to play the rebel and bad-boy, all in search of that most elusive of demographics: the male 13-34. The reason this freakish creation with a Juke body atop a shortened Nissan GT-R platform was ostensibly just to showcase the GT-R’s amazing skills, perhaps living under the skin of normal and affordable Nissan models. In the JUKE-R’s case, the resemblence was far more that a branding …

Read more Hall of Fame – 2012 Nissan JUKE-R – Branded Marketing Halo Worth Weight in Gold