Cadillac Announces Escalade IQ, Will Help Launch IQ Sub-Brand & Broaden Cadillac’s EV Reach
Cadillac has made it known that it sees the electric vehicle market as the next frontier for its sales targets and the future of the brand itself. While the Celestiq and Lyriq are rolling showcases that display what the brand’s technology is capable of, they lack the familiarity that many Cadillac buyers want. Cadillac is out to show that it also has these customers in mind and confirmed that the next model to receive electrification would be the Cadillac Escalade, which will also be the first offered under the IQ sub-brand and be called the Escalade IQ. Escalade IQ …