Cadillac Dare Greatly CT6 Teasers 1-tile

OP_ED Part 2 – Cadillac #DAREGREATLY Campaign Previews 2016 CT6 Limo + de Nysschen Progress Report

  It is so irritating when writers quote themselves. Drives me nuts. But this one is very, very relevant. On July 3rd, 2014 – we jotted out the below Editor’s Opinion article attempting to diagnose what was making Cadillac feel so ill. We scathed… This really is not an old-man brand anymore. But sadly, it is definitely run by losers. Not losers in life, mind you. They must be smart and successful – but they are definitely, definitely not cool people. They live in Michigan and are sheltered C- and D-county (aka, rural) people who have never even stood on …

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Concept Flashback – 2002 Cadillac Cien XV12 – Halo Hypercar Back in Product Plans?

Cadillac in 2002 was just, just starting to reclaim its place in the luxury car ranks. Long blighted by horribly-engineered boats that failed every objective and subjective comparison with any true luxury brand, Cadillac was finally committing to rear-drive and actual merits as a corporate philoshophy. The new Art & Science tagline for the brand’s style — coined by Leo Burnett Chicago — needed an exemplar. People were thrilled by the Catera-replacing CTS but the brand needed a real shove upmarket. And fast. Enter stage left: the 2002 Cadillac Ciel concept running a mid-engine XV12 Northstar of 7.5-liters. It was …

Read more Concept Flashback – 2002 Cadillac Cien XV12 – Halo Hypercar Back in Product Plans?