Cadillac Celestiq Aims To Pivot Perceptions About Cadillac, But Is It Capable Of Shattering Perceptions?
Cadillac made waves late in 2022 when the luxury brand unveiled the 2024 Celestiq. The Celestiq catapults Cadillac back into the hyper-luxury market and also serves as the brand’s attempt to shake up the way that most customers would think about Cadillac as a whole. But does it succeed in this mission, and what does it all mean for Cadillac’s broader EV efforts? We decided to take a brief dive into how the $300,000 plus Celestiq fits into the broader sales puzzle. Celestiq Is Showcase Halo For Brand, Helps Break The Ice With Buyers Not long ago, Cadillac would …