2017 Rolls-Royce DAWN in FUXIA Celebrates Michael Fux



The owner of the Fux Fuchsia McLaren 720S is the illustrious Michael Fux!

A prolific collector and ultra-VIP client with a very bold personality streak.

Mr. Fux took delivery today of his 11th bespoke Rolls-Royce: a Dawn finished in this year’s Fux Fuchsia paintwork.  This color is the most eye-popping candy metallic you have ever seen.  It makes other, normal hues look like matte construction paper.

The unique shimmery metallic is part of a power group of colors from the same family, each reserved for Mr Fux and unavailable to other buyers.  Non-Fux-ers will have to find something within the 44k existing Rolls colors.  These are taken — and I’m dying to see a couple of these, to be frank!

  • Fux Fuxia
  • Fux Blue
  • Fux Intense Jade Pearl
  • Fux Aequus Green Jade Pearl, Cornish White Jade Pearl two-tone
  • Fux Deep Purple
  • Fux Candy Red
  • Fux Yellow

Dawn in Fuxia is perhaps even more eye-popping than the McLaren 720S.  The detailing is exquisite.  Hats off to Mr Fux!

2017 Rolls-Royce DAWN in FUXIA

 

A Rolls-Royce ‘Dawn in Fuxia’ for Collector Michael Fux

Rolls-Royce Motor Cars heralds a colour palette with more than 44,000 ‘standard’ options for the most discerning patrons. However, there is one client for whom the available options are not enough. Today, at The Quail, an Automotive Experience, in Pebble Beach, California, renowned car collector Michael Fux added another Bespoke colour to this palette with the addition of his eleventh Rolls-Royce Motor Car commission to his personal collection. The Rolls-Royce ‘Dawn in Fuxia’ was unveiled by Torsten Müller-Ötvös, CEO, Rolls-Royce Motor Cars, as part of the company’s activities at the 2017 Pebble Beach Concours d’Elegance, the world’s premier celebration of luxury and automobiles.

The ‘Dawn in Fuxia’ is finished in a vibrant color matched to a flower that Mr. Fux found last year during his visit to Pebble Beach. Mr. Fux had just been presented with one of the first highly personalized Dawn’s in the world in his eponymous colour ‘Fux Blue.’ He then presented fuchsia petals from the Pebble Beach lawns to the Rolls-Royce Bespoke Design team with a challenge to them to create a second Bespoke Dawn. One year later he returns to Pebble Beach to see the end result in a familial ceremony presented by Rolls-Royce.

“When I commissioned my first Bespoke Rolls-Royce in 2005, I wanted something completely different than any of the other cars commissioned at the time. I knew the designers had a lot of creativity that I wanted to explore,” said Mr. Fux. “I love the heritage of the Rolls-Royce brand and I love these cars. I always challenge my fellow owners to push the Bespoke envelope.”

In total, Mr. Fux has commissioned ten other Rolls-Royce vehicles, each highly personalized to his exact specifications.

“Michael is a very special patron of Rolls-Royce Motor Cars,” stated Mr Müller-Ötvös. “Rolls-Royce designers love working with him because he constantly challenges them to take their work to an even higher level, delivering a true work of art.”

In 2016, Mr. Fux took delivery of his first Dawn finished in ‘Fux Blue’ with a stunning Arctic White interior. Other colours he has commissioned remain in the Rolls-Royce Colour Collection reserved exclusively for Mr. Fux, which include:

  • Fux Fuxia
  • Fux Blue
  • Fux Intense Jade Pearl
  • Fux Aequus Green Jade Pearl, Cornish White Jade Pearl two-tone
  • Fux Deep Purple
  • Fux Candy Red
  • Fux Yellow
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