Best of SEMA 2014 – 800HP Hyundai Genesis Coupe by BloodType Racing in 35 High-Res Photos

Hyundai Genesis Coupe by BloodType Racing gifIt is easy to drum up excitement around a new model like the Ford Mustang or the Lexus RC — but bringing an existing vehicle to the top echelons of tuner vehicles takes much more work, creativity and quality execution.

A fantastic example of a long-term plan to make a Supra and NSX-stalking night racer is this Genesis Coupe from Blood Type Racing. An amazing widebody, front and rear wings larger than surfboards, and even custom LED lighting comes together to make the Genesis Coupe a star of SEMA 2014.

The performance upgrade is far deeper than this candy red paint, however, with a full roll cage, Sabelt racing seats and drifter’s steering wheel.  The laundry list of performance parts also includes twin a giant twin-scroll turbocharger under the hood and a nitrous can in the trunk!   The upgrades to the chassis are detailed below, along with full details from Hyundai.

Hyundai Genesis Coupe by BloodType Racing

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FOUNTAIN VALLEY, Calif., Oct. 8, 2014 – Blood Type Racing Inc., the Chicago-based builder specializing in extracting extreme, street-friendly performance from Korean vehicles, has released details on its 2014 Genesis Coupe built for the 2014 SEMA show. With a host of engine upgrades, suspension changes, and exterior and interior modifications, the BTR Genesis Coupe combines massive power with the true, adrenaline pumping experience of underground racing. The car will be revealed at Hyundai’s SEMA news conference in Las Vegas on November 4, 2014 at 9 a.m. PT.

Leveraging the Genesis Coupe’s performance DNA, the BTR Genesis Coupe uses Hyundai’s 2.0-liter turbocharged four-cylinder as the engine’s foundation. The engine received new sleeves, and was bored to give a larger displacement. With the addition of a high-boost Precision Turbo turbocharger, strengthened and fully balanced internal components, a custom intake, intercooler, full exhaust kit and nitrous injection, the BTR Genesis Coupe sends over 800 horsepower to the rear wheels (nearly 1,000 horsepower at the crank) through a six-speed manual transmission. BTR gave the vehicle an aggressive, underground racing appearance by adding a custom wide body kit designed for BTR by the ever famous Body Kit designer Kei Miura from Japan, with 40mm-wider front and 60mm-wider rear fenders, front bumper lip spoiler, rear diffuser and a GT wing for added down force.Hyundai Genesis Coupe by BloodType Racing 2 Hyundai Genesis Coupe by BloodType Racing 16 Hyundai Genesis Coupe by BloodType Racing 15 Hyundai Genesis Coupe by BloodType Racing 14 Hyundai Genesis Coupe by BloodType Racing 13 Hyundai Genesis Coupe by BloodType Racing 12 Hyundai Genesis Coupe by BloodType Racing 11 Hyundai Genesis Coupe by BloodType Racing 10 Hyundai Genesis Coupe by BloodType Racing 9 Hyundai Genesis Coupe by BloodType Racing 8 Hyundai Genesis Coupe by BloodType Racing 7 Hyundai Genesis Coupe by BloodType Racing 6 Hyundai Genesis Coupe by BloodType Racing 5 Hyundai Genesis Coupe by BloodType Racing 4 Hyundai Genesis Coupe by BloodType Racing 3

“Our focus on this vehicle was to build on the impressive performance abilities of the Genesis Coupe and help the growth of the aftermarket tuner community,” said Sam Lee, product manager, Blood Type Racing Inc. “It’s easy to add lots of power to an engine, but we engineered all other aspects of the vehicle – cornering and handling, stopping power, and visual appearance – to complement the massive horsepower we’re now getting from the engine. We’ve engineered a true, total package Genesis Coupe.”

The addition of Tanabe OLED Revel gauges, Sabelt racing seats and harnesses, a Sabelt steering wheel and Cusco roll cage give the BTR Genesis Coupe an aggressive interior, rounding out the complete package.

Follow #HyundaiSEMA to keep up to speed on Hyundai’s 2014 SEMA activities.



  • Brian Crower BC625+ Forged Connecting Rods

  • CP Pistons 8.5:1 Compression 90mm Bore Forged Pistons (2.2ltr)

  • Darton International Cylinder Sleeves

  • Cosworth 90mm Bore Race Head Gasket

  • Brian Crower Oversized Stainless Steel Valves

  • Brian Crower Valve Guides

  • Tomei Powered Valve Springs

  • GSC Stage 2 Cams

  • ARP Head Studs

  • ARP Main Studs

  • ARP Flywheel Bolts

  • ARP Cam Tower Studs

  • BTR Custom Intake Manifold

  • Clevite coated Bearings

  • Upgraded Engine Mounts

  • Customized MXP Exhaust System

  • BTR Custom ECU Tuning utilizing the OEM Hyundai ECU

Turbo Kit

  • IntensePower T4 Twin-scroll Top Mount Turbo Manifold

  • Precision Turbo 6266 Ball Bearing Twin-Scroll Version 2 Turbo

  • Precision Turbo PW46 External Wastegates

  • GFB G-force II Electronic Boost Controller

  • Custom Precision TurboIntercooler System

  • Custom Oil Cooler System

  • Custom Fuel Return System

  • Custom Fuel Rail

  • Custom External Dual Pump Fuel Setup from TF Works

  • Upgraded Injectors

Nitrous Kit

  • Nitrous Express Direct Port Nitrous System

  • Nitrous Express Purge Kit

  • Nitrous Express Bottle Heater

  • Nitrous Express Bottle Blanket

  • Nitrous Express Billet Bottle Bracket


  • Competition Clutch Upgraded Clutch Kit

  • Competition Clutch Flywheel Kit

  • Enthuspec Stainless Steel Clutch Line

  • Tomei Powered Trax Advance 2 way LSD

  • Upgraded Driveshaft

  • Upgraded Axels

  • Short Throw Shifter

  • Shifter Bushings

  • Upgraded Transmission Mount


  • Stance Suspension Coilover System

  • Stance Suspension Cup Kit

  • Eibach Front Sway Bar

  • Eibach Rear Sway Bar

  • Tanabe Center Frame Brace

  • Tanabe Strut Tower Brace

  • Enthuspec Adjustable Sway Bar End Links

  • Enthuspec Rigid Subframe Collar Kit

  • Wilwood Performance Brake Kit

  • Toyo R888 Tires

  • 19-in. WORK Wheels Custom 2 Piece Wheels


  • Sabelt GT-200 Carbon / Fiberglass shell Racing Seats

  • Sablet Sliders

  • Sabelt Racing Harnesses

  • Sabelt SW-390 Racing Steering Wheel

  • Planted Seat Brackets

  • Tanabe OLED Revel Gauges

  • Cusco Roll Cage

  • BTR Custom Rear Seat Delete

  • BTR Polished Weighted Shift Knob


  • RE:MAKE Wide Body Kit Designed by Kei Miura

    • Wide Body Front Fenders

    • Wide Body Rear Fenders

    • Front Bumper Lip Spoiler

    • Rear Diffuser

    • GT Wing

  • Diode Dynamics Customized Head Lights

  • CS Illumination Customized Tail Lights

  • Custom Candy Red Paint


Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 820 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes the 5-year/60,000-mile fully transferable new vehicle limited warranty, Hyundai’s 10-year/100,000-mile powertrain limited warranty and five years of complimentary Roadside Assistance. Hyundai Blue Link Connected Care provides owners of Hyundai models equipped with the Blue Link telematics system with proactive safety and car care services complimentary for one year with enrollment. These services include Automatic Collision Notification, Enhanced Roadside Assistance, Vehicle Diagnostic Alert, Monthly Vehicle Health Report and in-vehicle service scheduling.Hyundai Genesis Coupe by BloodType Racing gif