Lexus International Is High-Culture Exemplar – Design Awards + Swarm – Coding Motion is Elegant Technology at its Best



Lexus is getting very clever.

 

anigif header lexus culture

Showroom experiences have broadened from just a warm dealer with leather chairs and dough-nuts. The brand is fully immersed in the art, media, fashion and culture segments.

One stunning piece of this Lexus culture mission is the below “Swarm” video link from Lexus International. In addition to its obvious high-art appeal, the Swarm projects applications are tantalizing.

Swarm gif2

The Swarm theme and arching mission? Find a snack for the hungry museum residents — T-Rex’s and other long-deceased creatures. It speaks to technology looking forward, anticipating an orgnaism’s needs, and even wishes. But the humor in execution is really the most memorable part of the piece.

First the official video, then some of the how-to behind this Amazing in Motion technology.

Lexus – ‘Swarm – Coding Motion’ from Rogue Films on Vimeo.

Director: Mark Jenkinson

 

Lexus Design Award-Winners Showcase

Lexus_Brand_Campaign_Puppet 2013_lexus_design_matters_001 2013_lexus_design_matters_007 2013_lexus_design_matters_006 2013_lexus_design_matters_005 tangent_INAHO_Announcement zhufei_Slides_Bridge_Announcement Shlomi_Mir_Tumbleweed_Desert_Announcement Moonchul_Kim_Natural_Motion_for_Natural_Music_Announcement Hitomi_Igarashi_Making_Porcelain_With_A_ORIGAMI_Announcement Masafumi_Ishikawa_World_Clock_Announcement Mani_Zamani_Calm_Kayak_Announcement Goula_Figuera_Bscooter_Announcement ATELIER_OPA_The_drinking_fountain_Announcement Abeer_Seikaly_weaving_a_home_Announcement

Swarm gif1 Swarm gif2