Spent some time today with the latest Regal and Lacrosse sedans from Buick – a surprising leader in the tech segment of the car business.
Standard 4G LTE in all 2015 Buicks (except the Enclave, which makes it for 2016) will make the first three months of owning car car true heaven. That is the length of the trial period of in-car 4GLTE services with Onstar. I say this with a bit of a smirk because the sign-up rate will be amazingly high. The pricing, already-installed access and friendliness of the sign-in for up to seven devices is a miracle on the road and when parked.
Mobile broadband is really the holy grail for in-car services. Buick mounts the mobile internet card in such a way that seriously rapid internet is no longer and urban thing, or a home-only luxury.
The different broadband made for the home web was like moving from enjoying content at the pace of a 3MB Napster music file to 5GB movie downloads from iTunes in 2014. So the array of entertainment has scaled in a similar exponential way.
Onstar goes from acting as a reactive and safety-oriented focus to the core tech functions of the car. The mirror buttons are still present, but are part of the whole range of safety benefits or AppLink remote convenience features that includes the main info screen.
The applications are simple to use and now are free from any mobile data link needed before.
Finally, the pricing is easy and flexible. Daily passes are also offered starting from just $5.
But most will just go for the monthly rate. Suddenly, 4GLTE on the road just became a new tech standard. Going back will be like the stone-age again, which makes the new Encore, Regal and Lacrosse even more compelling. They can each be had with AWD and are definitely worth the test-drive for BMW or Mercedes shoppers.
May will definitely like Buick’s comfort, quality and road dynamics of the new-gen cars – the style outside and 4GLTE OnStar are just icing on the cake.
2014 Buick Lacrosse AWD
2014 Buick Regal GS AWD