2015 Magna Steyr MILA Plus 6

4.9s 2015 Magna Steyr MILA Plus Is Surprise PHEV Concept for Geneva

The Geneva show always makes room for small exhibitors. The design boutiques, tuners and startups all find a home in this massive auto expo. One new player is not actually new at all. Magna Steyr is one of the leading OEM suppliers and manufacturing partners for Mercedes, Aston, BMW and more. The company is a huge vault of IP on how to build cars lightly, strongly and indestructibly. Evidence? The Austrian division of Magna just re-upped their contract to build the Mercedes-Benz G-Class through 2022. This new PHEV concept is a design, construction and drivetrain exercise. Powered by a three-cylinder …

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Digital Renderings Fix the 2009 Aston Martin LAGONDA SUV Concept

 This is a light update to the previous LAGONDA article, but one that is best as a distinct piece to avoid confusion. As identified below, the nose and tail of the Lagonda SUV concept were its biggest problems. The make it hard to love. FIXED NOSE RENDERINGS The grille is far too large and far too bright. During a few hours in Photoshop, we have identified the eggcrate grille design as the true fault up front. It makes this Lagonda look like a Chrysler Sebring — which is not a flattering comparison for a superlux SUV. We have made the …

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Concept Debrief – 2009 Aston Martin LAGONDA SUV Concept

  The Aston Martin  Lagonda SUV was easily the most-hated SUV concept of 2009 when it debuted. People absolutely hated it. They hated the design mostly, but fell back on SUV hate for extra emphasis. The only other concept whose design has been so roundly hated was the Bentley EXP-9F — which required a full redesign, led to the re-assignment of the CEO who approved it, and ultimately pushed the production Bentley SUV debut back at least three years. What do these two hated SUVs have in common? — Long-history sports-car brands’ first attempts to move into the crossover market …

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