Mahindra Loses ITC Battle With FCA, Will No Longer Be Able To Sell Roxor In U.S. Market

When we last met the Mahindra Roxor, it was roughly a year ago at the 2019 North American International Auto Show. The Roxor was created to help give buyers on the open range a very interesting alternative to traditional UTV and side by side offerings. The Roxor also received attention for its exterior styling which was reminiscent of a vintage Jeep CJ-3, and helped bring newfound exposure to Mahindra. This included the attention of a certain automotive giant in Auburn Hills, with FCA promptly taking Mahindra to court over copyright infringement. After a long legal battle, FCA has emerged the …

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