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Acura TLX GT Racecar Boosts 2015 TLX Launch with 500HP Twin-Turbo SH-AWD

Anticipation of the all-new 2015 Acura TLX is building this summer, with shoppers from within and outside the Acura/Honda fold curious about the slinky style and new tech on offer in these mid-size luxury sedans. What better way to really establish some new performance credibility and an all-out racecar version? Sure, it might be a popular strategy for making an upcoming production car seem fast and exciting, but it is popular for a reason. Why? It works! Just look at this lowered, aero-optimized and super-rapid TLX GT Race Car! One peek from any angle shows a hardcore side of Acura’s …

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Honda Heritage Celebration — Official Togichi Museum PhotoSpheres — 71 Honda-isms and Milestone Achievements Since 1936

Auto Museums are super cool. Even if your eyes glaze over at the thought of visiting a dark and endless art museum — if you like cars, you will be ecstatic the moment you walk into any car museum. Why? The cars are there because they are objectively so, so important. So important that they cannot even be stored in the basement archives of the car company — but need to be proudly displayed for both internal teams and the public to admire. Another amazing reason car museums should be on your radar? These collections are expertly-curated and laid out …

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Honda Jade and Concept M from Shanghai 2013 Likely No-Shows in Detroit

The media side of the global auto industry is getting confusing. Any business needs to create structure in their marketing. Marketing, in this sense, is everything from concept cars to TV ads to post-sale warranty/service needs. This is often handled by region, especially for the semi-autonomous groups in the American market – the most valuable in terms of sales by a huge margin. But this segmentation strategy does not always work in a new age of digital media. Not only are international auto magazines available instantly via iPad editions, but they are far more affordable that way as well. Not …

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Concept to Reality, Honda Shows Good Design Momentum

Concept to Reality: Honda Shows Good Design Momentum with Vezel and FCEV

Honda Design. Not two words that make sense together, but that seems to be changing. The latest concepts show great direction, and movement to a new brand style. This is great news for the new, production-ready Honda Vezel crossover, which carries much of the panache of the Urban SUV Concept. But it is even better news for the forthcoming NSX. Whether an Acura or Honda, the bold vision is a relief versus some – private – concerns about the prototype’s appearance. 2013 Honda FCEV Concept 2013 Honda Urban SUV Concept Honda Vezel Hybrid   Honda Vezel Hybrid Official FCEV Release …

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