No better way to go head to head against your rivals for visibility with your targeted demographic than to secure prominent placement of your new branding of your finest product offering ever, than to do so at the entrance to Pebble Beach during Car Week. Stellantis brought their biggest carat to dangle, in the gem that is the Grand Wagoneer. Within shouting distance of Bentley, Aston, Mercedes and the likes, they have brought the fight to them. In more ways than one. The Grand Wagoneer is the peak of today’s luxury SUV offerings. I spoke with Ralph Gilles and he conveyed that they did not ‘workshop’ it at all. With what I saw, no workshopping (polling customers) was necessary. If you can’t tell you have a gem, you have no businesses asking regular folks if it hits the mark. This one does indeed.
The look, the quality of the touch, no screen left unplaced, and the amazing McIntosh audio. I’ve reserved the back seat as my AirBnB for next year’s Concours. It’s that comfortable. And pragmatic, as even when turned off, the console between the front seats, which is in reality a fridge, has a layer of ice at all times. It’s no cool, it’s icebox cold. Here are some photos of the display, and the car speaks for itself. You owe it to yourself to go experience one.
